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Meet the 2017 Scholars

Click image for leader biography and click here to download the full delegate list

  • Amanda Fuller, Managing Partner - DDB Remedy

    Amanda Fuller

    Amanda Fuller holds the position of Managing Partner at DDB Remedy Australia (DDB’s Health-communication division) where her responsibilities are to lead the team and partner with clients towards business growth through insight-based solutions that harness current technology and unchanging human needs and emotion.

    She also holds the dual-role of APAC Health Lead for Omnicom. In this role she ensures the network opportunities are shared, key clients are connected with the right agency capabilities and group best practice sharing takes place.

    Amanda is an active board member for the Communication Council’s Healthcare committee.

    Amanda has worked for DDB Remedy for over 10 years, starting in London as Business Manager where she stayed and progressed for 4 years before returning to Sydney. Each 12-24 months being promoted.

    Prior to this she started her career in healthcare marketing at Grey Healthcare London as an Account Executive and had decided to stay in London longer and begin a new career.

    Before moving to London Amanda was the National Marketing and Communications Coordinator for a Brisbane-based National Building Company, Stoddard Building Products. Launching a new range of home improvement solutions and managing the B-to-B and internal communication and events.

    Prior to this Amanda moved to Brisbane and gained the position of Marketing Assistant for the National Tyre Company, Hamilton Tyre and Rubber Co.  

    She worked throughout her university degree as junior PR consultant at regional PR firm QCCN and Marketing Assistant for the Gladstone Entertainment Centre.

  • Andrew DaSilva, Head of The Travel Team - MediaCom

    Andrew DaSilva

    I am the Head of The Travel Team (T3) at MediaCom Sydney and am lucky to work with so many brilliant people and clients. The work our team does extends beyond media planning and buying to full service creative, content production, TV show production, data modelling, analytics, data management platforms, digital innovation and consulting. Previously, I was a Planning Director for the Westpac Banking Group, Foxtel and VW. While at MediaCom, I have worked across the entertainment, pharmaceutical and media verticals.

    I have been a part of the Australian MediaCom Behaviours program since I started in 2010 and have helped recently launch the new MediaCom Behaviours at a Global, APAC and National level. I visited Shanghai to launch their program in January this year. We've now rolled out the program nationally and have seen churn rates drop, staff satisfaction grow and helped develop a new celebratory culture. I've been part of the team that has developed the national business plan and am head of the junior management team that reports to the executive committee. I also sit on the national marketing and PR committee and help inform our internal and external communications.

  • Brent Whelen, Group Marketing Manager - Fonterra

    Brent Whelan

    Brent is a marketer with a strong track record of building brands, gained through working in some of Australia’s most well-known FMCG businesses. Currently Group Marketing Manager of Spreads and Beverages, he joined Fonterra 3 years ago to head up their ‘troubled’ Yoghurt portfolio, stabilising topline performance that was in freefall, and launching Tasmania’s Tamar Valley Dairy. He then played a key role in the process of divesting the portfolio and transitioning it to new ownership, leading to the sale of the business to Parmalat. He now stewards the iconic Western Star brand, as well as playing a leadership role on Fonterra Australia’s Consumer business team.

    Previous to this he has held senior marketing roles at Heinz and Lion Dairy and Drinks, after serving his marketing ‘apprenticeship’ at Nestle. Experienced working with some of Australia's most well known and loved FMCG brands, he has delivered positive outcomes across a range of complex challenges, from doubling the size of Dare Iced Coffee, to turning around Heinz’s Soup portfolio.

    Brent is passionate about creating value through leading high performing teams, managing complex brand portfolios, developing market shaping innovation and creating effective marketing communication. He believes in the power of the Marketing function to deliver meaningful ROI, and keen to be a respected and credible voice in the businesses he works in through consistent results delivery.

    Outside of work he juggles being a busy dad to Nick, James and Ally, is about to celebrate 10 years of marriage to his wife Belinda, and is recovering from the experience of recently building a beautiful new family home!

  • Cally Scivetti, Marketing & Strategy Director - Val Morgan Cinema Network

    Cally Scivetti

    Cally Scivetti is the Marketing & Strategy Director for the leading media sales organisation Val Morgan and works across both Australia and New Zealand. Cally joined Val Morgan in October 2011 to start up and run the newly created strategy team, Brandfit and in 2014 she was promoted, taking on the responsibility of marketing.

    Cally is part of the core management team responsible for creating ‘The New Val Morgan’ and driving change in the 100+ year old business.

    Cally’s time at Val Morgan has been hugely successful and rewarding, in 2012 she was recognised in AdNews’ 40 under 40 and in 2016 after 4 years of being a finalist, Val Morgan was awarded Australia’s Best Media Sales Organisation by both the Media Federation of Australia and Mumbrella.

    With Cally’s influence and leadership Val Morgan continues to challenge the status quo to deliver ground breaking thinking and some of the fastest growing revenue results of any media organisation.

    Prior to joining Val Morgan, Cally worked in the strategy team at MCN for 6 years overseeing the ad sales for Foxtel channels including The LifeStyle Channel and Sky News. Cally managed sponsorships and the integration of major brands into local productions such as Selling Houses Australia and Grand Designs.

    In total Cally has over 13 years of media and marketing experience and has worked across TV, cinema, digital, mobile, interactive, social, content creation / production, print and out of home.

  • Chris Gross, Head of Marketing, Brand and Social - FOX Sports

    Chris Gross

    Chris is a marketing leader and innovator who specialises in steering brands into new courses within the marketing and digital world. He is currently Head of Marketing, Brand and Social at FOX Sports and has spent 4½ years with the business. His present remit is charged with leading a team of 17 across multiple departments in the business. Prior to this he was at Vodafone, concluding that 4-year tenure as the Head of Social and Video, where he built and ran a team of 36 across marketing, sales and customer care. Chris progressed through four roles at Vodafone, starting social media for the brand and leading the business across digital for the ‘Vodafail’ crisis management period. He started his career working at OneDigital (part of Aegis) working in multiple roles with ultimately a focus on new business.

    Chris has built a skill-set is in assessing a brand’s strengths, and matching these to industry trends by building future-state capabilities within teams. He’s excelled in emerging media spaces, defining a brands role in these spaces and building future state teams to deliver these. Chris is an avid traveller, supporter of the arts and, not so surprisingly, sporting mad.

  • Colin Glynn, Head of Insights (Beer & Cider) - Lion Co

    Colin Glynn

    An inquisitive marketer with over a decade of client side experience spanning the creation and growth of new to world brands as well global blue chip heavyweights, Colin currently heads up the Insights team at Lion (Beer and Cider) and has spent the last four plus years working on breakthrough strategies on some of the biggest brands in the category including the nations number 1 beer brand XXXX Gold, James Squire, Tooheys, Hahn, Little Creatures, Corona and 5 Seeds. In that time he has led the agenda on a consumer needs, market oriented approach across innovation, brand positioning and communications which has resulted in significant business growth and expansion into new markets. He contributed to beer category growth through his involvement in the category focused Beer the Beautiful Truth Campaign and throughout his time at Lion Colin has been passionate about leading a culture of people development through his constructive and pragmatic style. Colin loves a challenge and is passionate about understanding new ways to solve problems using innovative thinking.

    Prior to Lion, Colin spent time in planning at Diageo where he worked on Smirnoff, Baileys, Bundaberg and Johnnie Walker and early in his career spent time working on retail brands in the FMCG space across marketing, category and sales in Australia and Ireland.

    When he’s not spending time immersing himself in the world of brands and consumer, Colin can be found swimming, running or cycling around the Northern and Eastern suburbs.

  • David Griffiths, Managing Director - iris, Sydney

    David Griffiths

    David is a really passionate and determined go getter. Someone who builds relationships with clients and inspires and leads teams. With over 13 years experience in the advertising world he prides himself on building a great culture by inspiring others to be their best and nutruing the next generation of leaders within the agency. He has recently been promoted to Managing Director of iris (Sydney) after 16 months there as a Board Director running the Samsung account.

    He moved to Sydney in September 2015 from iris (London) where for 4 years he was Board Director and lead across all areas of the Samsung business.  This included brand, retention, channel, staff and digital & social. Other clients worked on whilst at iris include Sure (Rexona) Nicoventures (ECigs) Acer, Mini and adidas to name a few.

    Prior to life at iris David was at London agency Haygargh where he joined as a grad. His time there consisted of working across brands such as O2, Three, Vodfone in a retail and staff capacity and also Disney, Nokia and Sony in the brand space. It was also here that David began his love affair for using data and insights to shape client repsonses, something he remains passionate about to this day.

  • Ebonie Newman, Director of Sales, APAC - Storyful

    Ebonie Newman

    Ebonie is currently the Director of Sales of Storyful across the Asia Pacific region. Storyful helps the world’s biggest publishers and brands create engaging stories with its tools, insights, and content services.

    Storyful was acquired by News Corp in 2013 and launched its first office in Australia in 2015. Ebonie is responsible for leading the company's commercial growth in the region through expanding Storyful's work with publishers and developing its strategy for helping brands and agencies to connect with their audiences through social video. Ebonie’s role also sees her working closely with News Corp’s commercial teams and News DNA to drive innovative social video opportunities for the business.

    Ebonie is a skilled media professional, with a decade’s experience within News Corp businesses. She has strong knowledge and a proven track record in digital, spanning branded and native content, display and rich media and performance media.

    In her most recent role before Storyful, Ebonie was a Group Sales Director within the National Sales Team at News Corp. She led the team servicing key accounts and agency groups such as Toyota, Telstra, OMD and Mindshare. The most rewarding part of her role was mentoring emerging sales professionals and seeing them grow and succeed.

    Ebonie was awarded in the B&T ‘30 under 30’ in 2012 for the media category.

    Ebonie holds a Bachelor of Communications and Media Studies, Majoring in marketing and advertising.

  • Gary Elphick, Founder and CEO - Disrupt Sports

    Gary Elphick

    Gary is founder and CEO of DisruptSports.com, a platform that allows customers to design their own sports equipment and manufactures them on demand. Disrupt is a Telstra accelerator company, Optus 2016 Start-up of the year and winner of the 2015 Australian Digital Summit.

    Gary is the Optus Young Entrepreneur of year andwas awarded top specialist marketer under 30 by B&T magazine. Prior to this Gary has built several community and commercial digital platforms, he spend four years working in Sports and Technology marketing for a Sydney based agency. In a past life Gary trained to be an oil trader, has travel blogged for Tourism Australia and held various NFP roles including Ca Catalyst in residence at UNSW and now Macquarie uni where you’ll find him helping students ‘find a better way’.

  • Jacquelyn Cowardin, Head of Media - DWA

    Jacquelyn Cowardin

    Jacquelyn Cowardin, who goes by ‘JC’ to her peers and family, is currently the Group Business Director at DWA Media in Sydney.  Having worked as DWA's Media Director based in San Francisco since 2013, JC recently joined DWA’s APAC region in early 2016 leading the ANZ office as Group Business Director.  She has over 11 years of integrated media planning and buying experience across consumer and tech clients. Her media foundation began at Carat USA & OMD in Atlanta, GA as a traditional media planner while her years at CP+B (Boulder, CO) & gyro SF led her to more strategic and business relationship drivers in digital media.

    Her passion outside of strategic media is concentrated around developing the agency’s talent as future leaders, while inspiring culture and trailblazers within our organization.

    Originally raised in the Caribbean, JC has fallen in love with Sydney’s harbour and ocean views, diving into the Aussie culture and welcoming new industry extra-circular activities and expanding relationships within the industry. 

  • James Stewart, Director Emerging Products and Commercialisation - IAG

    James Stewart

    James Stewart is Director of Emerging Products and Commercialisation for IAG's Customer Labs.  He leads a small emerging products team working across strategy, new technologies and emerging business models, to identify current and emerging customer needs across IAG's activities.  Our goal is to create new products and offerings to deliver beautiful customer experiences in insurance and beyond.

    Key areas of focus for James's team includes the Internet of Things, using new technologies and business models to create new innovative insurance related propositions to improve customers’ lives.  He has worked extensively on Connected Vehicles, particularly customer value propositions around Car/Vehicle data feeds, Mobility and Ridesharing services.  He is active in exploring/generating new products to improve driving, prevent crashes and save lives, as well as novel approaches to fighting bush fires and microinsurance.

    James's experiences prior to joining IAG:
    - Leading a small eCommerce/online luxury food/wine retailer and "growth hacking" with the team to complete a rapid turnaround to return to growth and profitability.
    - Strategy and Business Development for a large Australian FMCG company, primarily looking at diversification/innovation projects and building strategic alliances.
    - Strategy consulting for Boston Consulting Group (BCG) with a range of clients and projects in Australia and the Middle East.
    - Led business units (P&L accountability) and Operations Management in Aerospace manufacturing plants in the USA, leading up to 197 people.
    - Manufacturing engineering roles in the Automotive/Industrial sectors in UK, Germany, China and US with considerable expertise in Lean and operational improvement.

    James is active in supporting the Sydney Start-up ecosystem, primarily as a volunteer mentor to Start-ups through several incubator programs.  He holds an M.Eng. Manufacturing Engineering and M.A. (Cantab) Engineering from the University of Cambridge.  He holds an MBA from INSEAD in France and is very active in INSEAD’s Alumni association in Sydney.

  • Jane King, Senior Marketing Director - APN Outdoor

    Jane King

    Jane is currently the Senior Marketing Director (ANZ) of ASX listed Outdoor advertising organisation APN Outdoor. Headhunted in 2014 from her role as Marketing Manager at Adshel, Jane has made her mark on the industry being awarded the Rising Star from the Outdoor Media Association in 2013 – a peer (industry wide) voted award. Her passion for Outdoor is driven by the people she works with, both at APN Outdoor and the wider industry.

    Always focussed on delivering marketing initiatives that change perception and drive revenue Jane l has been a key driver of shifting the Marketing departments role internally at APN Outdoor, enabling for growth for Marketing team members and exposure to the entire business.

    Prior to APN Outdoor Jane was the Marketing Manager for Adshel. Delivering during her time a new brand and campaigns that shifted perception of the product. Expanding on her role in the Marketing team, Jane worked closely with the People and Culture Director in leading the creation of new company values for Adshel to coincide with the launch of the new brand. In a first for the organisation the employees of Adshel (Adshelians) created the manifesto, 10 values that aligned the new brand and staff alike.

    From 2007 through to 2012 Jane was the Marketing Manager - Australia & New Zealand at Getty Images. One of the leading multi-media agencies Getty Images is a supplier of content to advertisers and publishers. During her time at Getty Images, Jane was promoted to the Senior Management Team and was instrumental in implementing cultural change within the business. She launched the highly successful photographic competition “Grab” which went on to become a global initiative for the organisation.

    Jane started her career at EY before moving into a role at family owned retail chain Pearsons Florist before jumping into the crazy world of advertising..

  • Jayne Andrews, Marketing Director - Carnival Cruise Line

    Jayne Andrews

    Currently Marketing Director at Cruise Lines Line, Jayne has had an exciting few years (since 2014) propelling this new market entrant to no.1 cruise line for fun and second for brand awareness, with activations including Hamish & Andy’s ‘People’s Cruise’ and hiring water-skiing witches to escort Carnival Spirit in to Sydney Harbour for Halloween. By creating a well-oiled retail process and clear market positioning, cabin sales and individual net ticket revenue has continued to grow year on year.

    Prior to Carnival, Jayne secured her first Marketing Director role at Fairfax, for RSVP. Though a short maternity cover role, Jayne had a busy year revitalising the brand, taking the website mobile to battle new apps (like Tinder), improving the digital CPA and quality of members acquired, creating an on-site behavioural triggers program and enjoying being the media voice for online dating in Australia.

    Originally from the UK, Jayne started out agency side, at some of London’s top data, digital and direct (the 3Ds) shops before moving to Sydney in 2006.

    Starting her Sydney-side life on the Vodafone account at RMG Connect, Jayne then found a home at MercerBell (an agency she credits for immense career and personal growth, with a mix of very hard work and great mentoring from Mr Bell and Mercer). Her next move was to BMF (during the ‘agency of the decade’ period) managing the FOXTEL business.

    Conscious of keeping her skills relevant when everyone was talking ‘social’ (this was 2011), Jayne left BMF to join the management team at SOUP, an agency doing Influencer marketing, well before anyone else.

    Back in London, in her early career, Jayne built a strong base in the 3Ds working across accounts including Tesco Clubcard (eHS brann) and O2’s loyalty program (TMW) – both state of the art programs, at the time.

  • Julia Donnan, Head of Hardware Marketing - Google

    Julia Donnan

    Julia is a passionate marketing & sales professional with experience spanning Tech, FMCG, Automotive and Digital Media Sales. Julia is currently the Head of Hardware Marketing at Google Australia, where last year she spearheaded the launch of Pixel, the first phone by Google. She is responsible for leading a team who are tasked to bring Google hardware products to market with sophisticated campaigns that drive awareness, consideration and intent, and winning in the last 5 feet with high quality retail experiences that simplify ‘why to buy’ and drive conversion.

    Prior to this, Julia led marketing for the Search Marketing in Australia & New Zealand, where she was responsible for driving awareness, usage and downloads of the Google app. Julia’s work on the Google app showed her passion for designing campaigns with innovation at the core whilst also driving business results. in 2016 Julia won AC&E Grand Prix award & the Pinnacle award for Innovation. The campaign was also recognised by the APAC Festival of Media Awards. Julia’s innovative marketing partnerships with MasterChef and The Voice broke new ground in Australian advertising, including creating over 25 live commercials featuring content from The Voice that aired only a few minutes after the show. Julia also has extensive experience in Google’s sales organisation, leading the development of scalable sales narratives to drive adoption of Google’s performance solutions for 2 years before joining the marketing team.

    Prior to her career at Google, Julia spent 5 years at L’Oreal Australia where she led marketing across several brands including L’Oreal Paris, Garnier and Maybelline. Originally from Melbourne, Julia now resides in Bondi. In her spare time, she a passionate foodie - she loves trying new restaurants or cooking at home in her kitchen.

  • Kara May, Marketing Manager - Fisher & Paykel Australia

    Kara May

    Kara is currently the Marketing Manager for Fisher & Paykel Australia across their portfolio of brands including Fisher & Paykel, Haier, DCS Grills & ELBA.  Accountable for the development and implementation of the end to end marketing strategy in Fisher & Paykel’s largest market, Kara is also responsible for the activation + performance of the company’s first Experience Centre in Alexandria – a game-changing platform designed to drive reappraisal for the Fisher & Paykel brand amongst key target segments.  

    Developing an eye & a genuine love of appliances over 7 years – Kara has demonstrated her passion for the industry in working her way from Assistant Brand Manager into her current management position – leading a team of 9 highly skilled marketing professionals across brand management, trade marketing & customer experience. Fuelled by passion and a result  oriented mentality,  Kara is also a pivotal member of the Australian Leadership Team and Global Marketing Leadership Council contributing to both global & local strategic direction of the business.

    Prior to her affinity with appliances, Kara launched her marketing career as marketing assistant with internationally renowned cosmetic brand, Revlon working primarily on ALMAY cosmetics, Revlon Fragrances & Mitchum Deodorant.  Imperative to achieving balance & supporting her growth both personally & professionally,, Kara loves taking time out and trying new things – ie Extend Barre, committing to a half marathon & being more adventurous with food. But nothing beats the simple pleasures of spending time with family & friends over good coffee or chilled glass of oaky chardonnay.

  • Kate Gamble, General Manager - Resolution

    Kate Gamble

    From the outset of her career Kate has been interested in how people relate and communicate. This passion led her to complete a BA in Communications, majoring in Media Arts and Production at the University of Technology, in Sydney

    Seeing the obvious opportunities to take advantage of the fast pace in the white-water of digital, in 2007 she transitioned her career from traditional media into new digital frontiers. First by joining start-up company Ryarc Media Systems to develop and deliver their first marketing strategy, then being invited to join start-up Bruce Clay Australia as their first employee.

    After driving incredible 50% YoY growth for 5 years, in 2013 Resolution Media purchased marketing business Bruce Clay and Kate joined the Omnicom Media Group. Kate has been widely recognised for her work in marketing and in 2015 she won the acclaimed B&T 30 Under 30 Grand Prix award for young marketers, also taking home the Digital Award that same year.

    Now as General Manager she is now responsible for Brisbane and Sydney client delivery, related personnel, covering the digital strategy, search optimisation, programmatic, performance, data, analytics, social, community management and an end to end content solution. Her clients include household names such as McDonalds, ANZ, Kimberly-Clark, Volkswagen Group, Unilever, Woolworths, Electrolux and many more.

    As one of the national leaders for a +170 person digital first business, Kate is doing what she loves which is working with people in the ever evolving digital marketing space.

  • Kathy Damatopoulos, Performance Media Manager - Suncorp

    Kathy Damatopoulous

    Kathy is currently Digital Performance Media Manager within the Brand & Marketing Automation team at Suncorp. The Suncorp Group is a top 20 ASX company with a unique franchise, delivering highly-valued banking and wealth, and insurance products and services across Australia and New Zealand.  Brands include Suncorp, AAMI, GIO, Suncorp, Apia, CIL, Terri Scheer and Shannons.  

    With a career spanning over 12 years across client, media agency & publisher side, Kathy is extremely passionate about digital and sees the potential for the use of data & technology (in partnership) to innovate the way brands communicate and engage with customers.

    Prior to Suncorp, Kathy spent over 3 years at ANZ as a Digital Marketing manager focussed on the Consumer Digital BAU programs for the Australian market.

    Her digital journey included working agency side as Digital Marketing Manager for Universal McCann where along with her team she developed digital programs for several top advertisers including Coles Supermarkets, L’Oreal & Maybelline.  Prior to Universal McCann, she worked for over 4 years as a Sales & Agency Account manager at both ninemsn and Fairfax Digital.

    Kathy holds a Bachelor of Arts (Political Science & Psychology) from the University of Melbourne, having completed a Graduate Diploma in Public Relations and a Master of Communication from RMIT.

    Kathy achieved success with her pragmatic and highly collaborative approach to solving business problems.  She is courageous and passionate about challenging limiting self-beliefs to inspire new solutions or possibilities.  She enjoys investing in her team to guide, push and challenge them to realise and reach their career potential, ensuring a people first approach to her leadership.

  • Lucie Wolstenholme, Head of Marketing Oceania - Cereal Partners Worldwide

    Lucie Wolstenholme

    Lucie is currently the Head of Marketing Cereal Partners Worldwide Oceania (Australia & New Zealand) and has been in the role just over 1 year. She is accountable for driving key business strategies to grow the cereal business, leading long term & short term strategic plans, driving portfolio prioritisation and investment as well as developing and implementing annual brand plans. In this role she manages a team of 12 marketers.

    Prior to this, Lucie spent 3 years in the sales division where she was a Customer Business Manager consecutively in charge of the two major accounts, Woolworths and Coles. In this role, Lucie developed a much broader business acumen, acquiring further resilience and tenacity along the way.

    Over 15 years, Lucie has experienced a diversity of roles, functions and market maturities and has developed strong skills to work with a diversity of people and be resourceful and resilient in dealing with ambiguous or challenging situations. One of her passions as a people leader is truly her team and how she can inspire them to exceptional things. She’s participated in several leadership courses and is now herself a mentor in the Leadership mentoring program at Nestlé.

    Originally from France and having lived in Australia for 11 years now, Lucie is married with 2 young boys, 7 and 4. Spending time with her family and friends outdoor at the beach, camping, scuba-diving or travelling are amongst her favourite hobbies.

  • Margy Vary, Head of Marketing- Guardian Australia

    Margy Vary

    Margy is currently head of marketing at Guardian Australia, and has spent the last three years working to establish the local digital edition of the Guardian global news organisation as a significant, trusted voice in the Australian media landscape. Her latest focus has been the launch of a localised membership programme to secure the publisher’s financial sustainability in an adverse advertising market.

    Previously Margy was Marketing and PR manager Australia/NZ for Virgin Atlantic airlines over a period of seven and a half years. Her role was responsible for all consumer, trade and corporate marketing, building the loyalty programme and managing partnerships and sponsorships. She moved Client side from her role as Advertising Account Director at Host working on Clients like ABC, the Sydney Morning Herald and Virgin. Host grew from a start-up team of six to become Ad News agency of the year during the four years of Margy’s employment, winning multiple awards for ground-breaking campaigns for brands like Virgin. She started her career in advertising as a graduate trainee at top ten London agency Lowe Howard-Spink / Lowe Lintas where she spent three years learning the skills of the trade in every department of a full-service creative / media agency, and became an unexpected expert in beer marketing working on the much awarded Stella Artois ‘Reassuringly Expensive’ and Heineken accounts.

  • Matt Parkes, Executive Manager, Deposits, Transactions & Youth - Commonwealth Bank of Australia

    Matt Parkes

    Having spent seven years leading key acquisition and media roles at the Commonwealth Bank, Matt’s passionate about combining the best of channel and creative to create outstanding consumer connections. Most recently he successfully led CommBank’s strategic migration of the bank’s programmatic buying and paid search functions in-house, spearheading the bank’s 1st in-house trading desk, and delivering invaluable campaign insight back into Marketing.  Responsible for overseeing the Group’s Media agency and relationships, for the past 2 years Matt has defined and led the bank’s strategic media roadmap as well as managed and implemented the bank’s digital adstack.  Post this success, and in a role as diverse as it is rewarding, Matt currently leads CommBank’s Deposits, Transactions & Youth Marketing team.  Prior to CBA, Matt spent 8 years in the UK honing his DR skills agency side managing several UK and Western Europe Financial brands within the Royal Bank of Scotland Group. He also enjoyed working for with start-ups including the UK’s first Sharia compliant general insurer.

    Before starting his career in marketing, Matt leveraged his Psychology degree working in Child Protection and Department of Justice in the ACT. Outside of work Matt loves sailing with the ultimate goal of sailing around the world with his young family.

  • Mimi Fleming, General Manager, VICE Media, AU & NZ - VICE Media

    Mimi Fleming

    Mimi is the General Manager of VICE Media AU & NZ. VICE is the world's preeminent youth media company and content creation studio. She currently works across company operations and television partnerships, including SBS VICELAND in Australia and Sky in New Zealand. The VICELAND television partnerships are bringing Emmy nominated programs such as Gaycation, with Ellen Page, and Woman, with Gloria Steinem to Australia and New Zealand. Mimi is passionate about ensuring young people are engaged with important stories from around the globe.

    Prior to this, Mimi was the Digital Media Production Manager at Fremantle Media in Sydney. Before this, she was the Content Manager at The Project on Network 10 in Melbourne, where she helped deliver a number of award winning pieces relating to social responsibility. Prior to Mimi’s return to Australia, she was the Post Production Manager at VICE Media in London. In this role, she was able to work on the launch of VICE News, which in its first year, became the fastest growing news channel in the world. She also worked on a number of VICE’s most awarded and impactful documentaries and created meaningful content with some of the world’s leading brands. Mimi’s experience is bolstered by her qualifications as a barrister and solicitor, admitted to practice in the Supreme Court of Victoria.

  • Nathan Wilson, Senior Product Marketing Manager - Microsoft Australia

    Nathan Wilson

    Nathan currently manages the Office Consumer and Education portfolio at Microsoft Australia and is responsible for driving subscriber growth and revenue. At Microsoft for three and a half years, he was Head of Digital in Australia and then moved quickly onto leading our Product Marketing for Office. Prior to this, Nathan spent over 8 years championing the customer at Virgin Money in both Sydney and London.

    Nathan has a deep understanding for consumer needs and develops thought leading strategies and plans to drive business impact. He is an excellent digital first marketer and was recently recognised by the worldwide consumer channels CFO as a global thought leader that helped drive the third largest subscriber base globally.

    Nathan comes at every opportunity and challenge with a growth mindset. He looks for both innovative ways of driving change and is tremendous at partnering and listening to others, and connecting them to his vision and plans. He is an excellent communicator and has the rare talent of being in the details of both finance and business plans, as well as being a technical digital marketer. His focus always orientates around the best outcome for our customers and partners.

    He is a natural leader amongst his peers. Other marketers look to Nathan for coaching, and he is someone who leads by example every day.

  • Niki Allen, Head of Marketing - BT Investment Management

    Niki Allen

    Niki was appointed Head of Marketing, BT Investment Management (BTIM) in 2011.  In her current role, she is responsible for driving the development and delivery of marketing activity to support all business channels, including institutional, adviser, retail and high net worth clients.  This encompasses a full range of marketing disciplines incorporating marketing strategy and planning, brand management, digital integration, campaign and communications management and execution, public relations, and investor relations.

    Prior to BTIM, Niki held several positions at MLC, first as Loyalty Manager, Product & Services where she developed and executed customer retention initiatives across multiple channels, and later as Senior Marketing Manager, Investments, and Senior Marketing Manager, Insurance where she was responsible for developing multi-channel, integrated adviser and consumer campaigns across customer touch-points for investment and insurance products respectively.

    Prior to this Niki worked at Integral Energy as Channel Management Coordinator, Sales & Marketing overseeing external channel relationships, managing supply chain processes for external service providers, and reviewing and improving the sales process, sales messaging and value propositions to ensure a high level of service and consistency.

    Before Integral Energy, Niki worked at Barclays Global Investors as Product Manager, Product Development where she was responsible for the ongoing review of the product suite and fund parameters ensuring the product suite remained commercially viable, including managing all product termination and launch activities, as required.

    Niki commenced her professional career as an Environmental Engineer at Douglas Partners Pty Limited – an environmental and geotechnical engineering consultancy – where she defined, planned, implemented and reviewed environmental site assessments, developed effective and practical remediation programmes and directed site validation work within tight budget constraints.

    Niki holds a Diploma of Financial Services, a Master of Applied Finance from Macquarie University and a Bachelor of Engineering (Environmental) (Hons 1) from the University of New South Wales.

  • Paul Den, Partner – Strategy & Ideas - Banter

    Paul Den

    Paul is currently Partner – Strategy & Ideas at Banter, a specialist brand experience agency that he co-founded in 2016, in partnership with the Hausmann Group.

    After launching the business just over a year ago, Paul has played an instrumental role in the agency’s meteoric rise, leading the day-to-day strategic and creative output of the agency as well as playing a broader new business and client relationship role, as one of the two partners in the business.

    At Banter, Paul has developed strategic and creative brand experience work for brands like Cadbury, Black Swan, Origin Energy, Priceline, Helga’s, CMC Markets and nudie, growing the team to an agency size of five.

    Prior to running Banter, Paul spent a few years as Strategy & Ideas Director at Ensemble, leading award-winning experiential work for brands like Contiki, KFC, MLA and Suncorp.

    Before discovering the world of brand experience, Paul earnt his stripes with seven years in the world of communications at GroupM agency Mediacom as a digital and traditional specialist before taking a communications strategy role at UM.

    In 2013, Paul was an Australian Cannes Young Lion winner, a Global Cannes Young Lion Silver Medallist and was named in B&T’s ’30 under 30’.

  • Pia Chaudhuri, Creative Director - One Green Bean

    Pia Chaudhuri

    Pia is currently the Creative Director of One Green Bean Sydney, one of Australia’s most awarded agencies. Pia is passionate about creating ideas that earn attention (for the right reasons). She believes that today, people are the most important channel of all, and marketing must work harder than ever to engage and incite audiences in new and exciting ways.

    At OGB, she has been overseeing the creative output of the business across PR, Social, Content and Advertising for the past 3 years.

    Prior to OGB, Pia did a stint at AnalogFolk and TCO upon first arriving in Sydney. There she got to grips with Australia’s unique industry landscape after moving down under from London, working across global and local clients such as, TAB, Foxtel and Nestle.

    In London, Pia worked as an integrated creative for 8 years, producing leading edge work for the likes of O2, Sky and Pan Macmillan.

    A highlight from this era includes a large-scale stunt involving BRIT award winning artist, Tinie Tempah, performing a gig-for-one for his most adoring fan, through the world’s first ever ‘Flash Exit’. Hundreds of audience members were choreographed to leave a gig at once, in order to surprise and delight a special O2 customer with the experience of a lifetime.

  • Ruth Taylor, Senior Brand Manager, Individual Meals - KFC Australia

    Ruth Taylor

    Ruth Taylor is a Senior Brand Manager at KFC Australia and has spent 2 years in this role. She is a highly motivated and results oriented marketer, accountable for driving the Individual Meals marketing strategy and activities, including ATL, social and media strategy. Ruth also leads the new product development process, successfully leading a wide cross functional team to fuel the growth of the business. She has exceptional communication skills and is strongly motivated by working in a team environment, committed to inspiring others through leading by example.

    Prior to her current role, Ruth also led the New Meals and Day Parts portfolio within KFC, driving the marketing strategies, innovation pipeline development, consumer research ATL/BTL programs and media strategy. Before moving to Australia, Ruth worked for HJ Heinz in London for 5 years working in various brand management roles across their wide range of sub brands.

    Moving to Sydney in 2012, Ruth also embraced the sport of triathlon as a way of meeting new friends and experiencing Aussie Culture This passion has extended to her actively volunteering within the sport and she is now the president of the Balance & UTS Triathlon Club, making a difference in the local community of Sydney’s Inner West. Her passion for sport, marketing and volunteering has enabled her to positively lead the success of the club through strong values around equality, community, charity, fun and fitness.

  • Sarah Jauncey, Head of Brand Marketing & Communications - Cancer Council NSW

    Sarah Jauncey

    Sarah is currently Head of Brand, Marketing & Communications at Cancer Council NSW, the charity creating a cancer-free future, having held her position since March 2015. Sarah is responsible for driving a marketing communications program to encourage people to prevent cancer through behaviour change initiatives and intervention, help people affected by cancer to access a range of Cancer Council services, and influence government funding and policy decisions using the best cancer-evidence and the power of the community. All of this is made possible through the generous community who support us by donating to Cancer Council, by participating in some of Australia’s most well-known fundraising campaigns including Australia’s Biggest Morning Tea, Daffodil Day and Girls’ Night In, or by purchasing sun-protection product via an extensive retail, pharmacy and supermarket network.

    Sarah oversees a team of 20+ specialists working across brand, marketing, digital, PR and communications responsible for delivering a range of consumer facing, B2B, government and social marketing campaigns.

    As one of the most-recognised charities in Australia, some of the key challenges tackled at Cancer Council have included increasing awareness that 1 in 3 cancers cases can be preventable – and sun-protection and quitting smoking is just part of that story; encouraging women to join the #itouchmyselfproject for breast cancer awareness; partnering with NRL to Kick Bowel Cancer, and successfully championing for a range of key government policy changes.

    Sarah is a seasoned not-for-profit marketing communications leader, having worked across a number of recognised and challenger not-for-profits in the health and legal sectors including Schizophrenia Research Institute, Australian Commercial Disputes Centre and St John Ambulance.

  • Sarah Peacock, National Digital Marketing Leader - PwC Australia

    Sarah Peacock

    Sarah is currently National Digital Marketing Leader at PwC Australia where she is responsible for digital and social media strategy, planning and channels to market. Sarah successfully drove digital transformation projects on the website, email platform and is currently rolling out an Employee Amplification program. Working in professional services means Sarah has a sharp focus on business results and enjoys the challenges of being creative and relevant in a B2B environment. PwC is dedicated to driving prosperity in Australia, Sarah believes her team is playing an important role in realising this.

    Previously, Sarah was Head of Social at Two Social, a specialist Social Media Agency. There she was responsible for setting and driving the strategic direction of the agency with the Head of Agency, as well as ensuring client satisfaction across all projects. Sarah specialised in social media there for nearly 5 years, working with B2B and B2C clients, gaining a deep understanding of the landscape and connecting brands with people. This is where Sarah started doing pro bono work with emotion21, which she has continued and still does today.

    Her passion for digital and social stemmed from her National Marketing Role at dmg where she ran marketing for the ad:tech and iMedia events. There, Sarah got to learn from Australian and global experts in marketing and advertising. She started there in 2007, when using digital and social media for marketing was at its infancy. Hearing from the ‘pioneers’ and those who were leading the way fascinated and inspired her.

    Sarah is a passionate marketer who enjoys collaboration and working with a diverse range of individuals. She loves to learn and is driven by the ever-changing digital world and how it connects people.

    In her spare time, Sarah enjoys beach volleyball, yoga and good food with her chef husband.

  • Simon Davies, Managing Director - Bastion Brands

    Simon Davies

    Simon is currently the founder and Managing Director of Bastion Brands. Simon has been in this role from January 2013. Bastion Brands is an award winning health and wellness focussed strategic and creative agency working with global Pharmaceutical organisations including Pfizer, Novartis, GSK.  Bastion Brands has offices in Melbourne and Sydney.
    Simon has been working in the marketing and advertising industry for 15 years, previously working for agencies including George Patterson Y&R.

    Simon is a passionate entrepreneur and self starter striving to build the best Health and wellness agency in Australia.

    Simon holds an MBA from Monash University, is the founder and chairman of the Essendon Executive Club, the premier business network of the Essendon Football club, a committee member of the Alfred foundation and was a member of the Entrepreneurs Organisation (EO) – a global network dedicated to helping entrepreneurs learn and grow as leaders.

    Simon has 3 young young daughters (1 month old twins and a 2.5 year old) and loves most sports especially AFL and golf.

  • Tim Kenward, Group Brand Manager - McDonald’s

    Tim Kenward

    Working as McDonald's Group Brand Manager, Tim Kenward has more than nine years of marketing experience under his belt, working across a broad range of areas including strategy, consumer research, product and campaign development, sponsorship and brand planning.

    In the last few years Tim has developed a strong community focus, using his experience to mentor others, provide valuable guidance in internships and work experience programs, and share key marketing strategies and learnings with the industry through blogs and presentations.

    In 2015, Tim was awarded the ADMA Young Marketer for the Year award and was described by the judges as having "strength in every area”, “a breadth of skills”, being “data and results-driven”, and “a champion of marketing”.
    Since landing in Sydney, he has worked across many facets of the McDonald’s business, cultivating his skills and going from strength to strength. His most recognisable work comprises officially changing McDonald's to Macca’s, for which he won a Gold Lion at the Cannes Awards, and for creating the most accessible barista-made coffee in Australia through his work with McCafe Drive Thru.

    When studying his double degree in Marketing and Public Relations at Curtin University of Technology, Tim worked as the National Marketing Coordinator for Red Rooster, where he applied theory to practice and built a solid foundation. After making his mark in the marketing industry there, it wasn’t long before the Golden Arches called his name. With retail in his core and with a deep understanding for consumer connections, he began his successful career at McDonalds in Western Australia.

    Tim is a highly regarded member of the McDonalds group, where he leads and inspires his team with passion and care. He is a talent worth watching as he continues to drive brands forward with consumer lead innovations.

 

2016 Alumni

  • Andrew Howie, Group Marketing Manager - Meat & Livestock Australia

    Andrew Howie

    Andrew is currently the Group Marketing Manager at MLA, responsible for the delivery of all marketing programs in the Australian market. He leads a team of 9 highly motivated individuals, all tasked with developing effective and creative marketing outcomes. Under Andrew’s leadership, the domestic marketing team are the reigning Effie’s Effective Advertiser of the year and MFA’s Marketing Team of the year. Recent high profile MLA campaigns include the Australia Day Lamb “Richie’s BBQ” and somewhat controversial “Operation Boomerang”. He also led the process to deliver the highly effective repositioning of “You’re better on Beef” for Australian Beef.

    Prior to MLA, Andrew was a Senior Account Director at Publicis Mojo Sydney, where he worked across high profile brands such as Vodafone, Lion and Qantas. Proud of the work he delivered, he lists Virgin Mobile’s Robin da Hood and James Boag’s Pure Waters of Tasmania as campaigns he loves to reminisce about.

    When not plying his marketing trade, Andrew is a very proud family man. He leads a young family including Baxter (2 ¼), Violet (3 months) and Kevin (4 year old Pug) on numerous adventures including trips to Taronga Zoo, to the park, and on cannonball battles in the backyard pool. Andrew is lucky enough to have a beautiful wife, and partner in crime Angela who is by his side every step of the way. A successful businesswoman in her own right, Angela has put her career on hold for 12 months to help Baxter is endeavours of becoming a Wallaby captain and Violet in her life goals of becoming a supermodel. What a legend.

  • Brooke Chilcott, Head of Account Management - Naked Communications

    Brooke Chilcott

    Over the past 10 years Brooke has become a highly effective and commercially driven CSD with a passion for creating connected experiences between humans and brands, but more importantly for being a leadership role model and acting as a mentor to both colleagues and young women in communications.

    Brooke is currently Head of Account Management at Naked Communications and one of 4 in the leadership team. The last 10 months have seen her establish Account Service processes that drive the standard of project delivery and broader client relationships to a best-in-class standard.

    Prior to this Brooke was General Manager/Client Services Director of Houston Group, where she spent a year delivering effective brand strategy to Qantas, Jetstar and Macquarie Bank. This role was a first for Houston, so fundamental to its success was providing leadership and vision for the agency, implementing operations, driving efficiencies for profitability, implementing employee learning and development, and for the first time, corralling the wider agency to work together as a cohesive team to deliver results.

    Prior to this Brooke worked at The Conscious Organisation for 12 months on contract, specialising in digital and social acceleration for Optus, Samsung and the J&J portfolio and delivering new business strategies.

    Lastly, it all began at The Works, where Brooke spent 4 years cutting her teeth on integrated communications. Brooke led Strategy and Account Service for Woolworths Everyday Rewards for 2.5 years of her tenure. The wider Account Service team consisted of 12 people at the time and with a relatively flat structure, Brooke naturally and proactively stepped into a leadership role and acted as the mentor and ‘go-to’ person for all Account Service. Brooke also ran the ‘Knowledge’ pillar of The Works Academy (an internal learning and development program), whereby she was responsible for sourcing speakers to ensure the continued development of employees.

  • Burcak Sezer, Marketing Manager - Kimberly-Clark Australia

    Burcak Sezer

    Burcak is a Marketing Manager for Huggies in Kimberly-Clark, currently working on laying the foundations for sustainable growth for the brand. Burcak recently returned to Sydney in mid-2014, after a 2 year stint in their Istanbul office. As Marketing Director in Turkey, she led the marketing team that launched Gender Specific Nappies into the Turkish market with great success, essentially changing the dynamics of the category in the process. Burcak and her team picked up an Effie advertising award for the campaign and the ad was the third most talked about television commercial in Turkey across all categories. Partly in recognition of these achievements, Burcak was promoted and served as part of the executive team for Kimberley Clark in the EMEA region.

    Prior to her time in Turkey, Burcak led the marketing team for Bath Tissue in Kimberly Clark Australia and received an innovation award for launching the first branded Pinterest campaign in Australia. In the earlier part of her career Burcak worked across a variety of FMCG brands, including Gravox and Schick Men’s razors. The highlights of that time included launching the first gourmet range of gravy sauces in Australia and the most successful local launch of the Schick Hydro razor, as well as winning awards for the consumer promotion developed for the campaign and an iPhone app for the Schick/Movember partnership.

    Burcak is passionate about innovation and diversity and the value they can add to organisations, having worked across different leading brands, cultures and geographies.

  • Claire Salvetti, Managing Director Current Company: One Green Bean

    Claire Salvetti

    Claire’s role is focused on driving the ‘mission’ of the agency, with a focus on making the individuals in the team the best they can be. Claire also has an impact on shaping the industry by being on the board of the PRC – the PR arm of the Comms Council.

    Previous to this, Claire was Managing Director of Mango, part of the DDB Group, where she won Cannes Lions and Spikes awards for creative work as well as Agency of the Year and Employee of the Year awards locally. Whilst she was there she worked on fmcg, telco, quick service retail and lifestyle brands and delivered 50% growth for two consecutive years. She was also a judge at Cannes Lions and NYC Festival.

    Prior to Mango, Claire was General Manager of Zing for 18 months and before this she spent a year working for not for profits in India, including working as a producer on a documentary about climate change. Her focus in India was to help tell the stories of the communities she met, in order to drive fundraising. Claire’s first three-year stint at Mango as a Group Account Director preceded this where she learned the art of integration through-the-line, and before this, she travelled to Sydney from London where she had worked on the international team at Freud for five years on Pepsi, Lynx, Nike and Bertolli

  • Claire Tenzer, Group Business Director - Whybin\TBWA Melbourne

    Claire Tenzer

    Claire has worked in the advertising industry for over 12 years working on some of both England and Australia's most iconic brands. Claire is currently the Group Business Director on ANZ at Whybin\TBWA Melbourne having worked on award-winning campaigns such as Buy Ready and GAYTMs. Claire previously worked at Clemenger BBDO Melbourne across the Mercedes-Benz, Fonterra and MLC accounts. Prior to moving to Australia, Claire worked in England at both JWT and TBWA across brands such as BP, John West, Jessops, Wickes, PZ Cussons, Dr. Oetker, Morris Homes and Environment Agency.

    Claire is passionate and dedicated to the sheer strength of imagination, original ideas and their power to solve big business problems.

    Claire’s career highlights that are examples of powerful ideas include the 2014 GAYTM campaign for ANZ collecting the Grand Prix for Outdoor and six other Lions at the 2014 Cannes Festival. It sparked huge conversation and put smiles on faces but the greatest comment was from one of the Cannes judges as follows;

    “In my country being gay is illegal, but I want to send a message to the world that big corporations can actually change people’s views through advertising.”
    Tista Sen, Snr Vice President JWT India, Cannes Judge.

    Claire’s work on John West is another career highlight. In 2011, John West had an image problem. For sustainability, Greenpeace ranked John West 7th and activists began attacking the brand so they encouraged consumers to “Discover the story behind every can.” As a worldwide first, John West customers could discover the ocean and the actual trawler name by entering a barcode from the top of each can.

    Claire is also a huge supporter of growing young and curious talent across Australia and is a committee member of the Account Management Group and chairs IPA courses through The Communications Council.

  • Gabriella Conlon, Head of Consumer Marketing, Australia & NZ - Google

    Gabriella Conlon

    Gabi’s passion for connecting people with transformative and useful technology led her to Google where she is currently Head of Consumer Marketing for Australia and NZ. She leads an awesome team focused on building Google's brand in Australia and NZ and connecting people with the best of Google’s products on mobile including the Google app, Google Play, Chromecast, Nexus & Android.

    Over the past 10 years at Google she has worked across various areas of the business as well as becoming a mum, twice. Prior to her consumer focused role she led Large Advertiser & Agency marketing, driving engagement programs and thought leadership across Google’s largest advertisers and agencies.

    Gabi also worked as a strategist leading SEM strategy for some of Google’s top clients. It was in this role that she was first inspired by the remarkable power of digital advertising.  Prior to Google, she spent seven years in marketing communications roles at Vodafone in both NZ and Australia, consulted widely in the telco sector (and briefly in the financial sector) before hurrying back to her full time love ¬ tech.

    Her track record of leading innovative and globally awarded campaigns is built on a deep respect for brilliant agency relationships and the knowledge that only good things come from great partnerships.

  • Gemma Hunter, Executive Creative Director / Head of MediaCom Beyond Advertising - MediaCom

    Gemma Hunter

    Gemma is currently Executive Creative Director and Head of MediaCom Beyond Advertising, a team she set up 6 years ago. MBA Australia specialise in content strategy, creative, production, partnerships and distribution and are the most awarded global team at MediaCom.

    Prior to MediaCom Gemma was at TBWA London as MD of the brand entertainment division where her work for Nissan and PlayStation creative and producing ‘GT Academy’ a series of events and 5 part TV series tracking the journey of a gamer to become a racing driver sold to over 130 markets globally and took out the first ever Cannes Brand entertainment Lion. Prior to TBWA Gemma spent 8 years at  MTV Europe rising from manager to Vice President of International Marketing Partnerships, a team she helped set up from scratch and grow to 70 people and $100 million revenue generating. A creative at heart and a business woman at brain, Gemma specialises in building high performing teams from the ground up to deliver ground breaking work for clients.

  • Holly Jonas, Advertising Campaign & Channel Manager - IAG

    Holly Jonas

    Holly is currently the Advertising Campaign & Channel Manager at IAG and has been in this role over 3 and a half years. She leads a team who is responsible for developing effective marketing communications for NRMA Insurance, SGIO, SGIC and Partner Brands. Specifically focussing on the ATL, Direct Response, Retail, Channel Marketing & LAM Campaigns whilst also working closely with other marketing disciplines across the business to deliver fully integrated campaigns. Most recently Holly has been leading a team of 7 communication experts across Sydney and Melbourne and has enjoyed the challenge of having a team across two states. 

    Prior to this Holly was an Integrated Account Director at Whybin\TBWA and spent over 3 years with the agency. At TBWA Holly was responsible for the strategic development, brand management and creative execution for iconic brands: NAB, RaboDirect, St.George, Visa International, ChapStick, Centrum, Caltrate, Fairfax’s Domain.com.au and Sony PlayStation. In this role Holly demonstrated her leadership by providing her team with guidance and support to deliver complex campaigns for their clients. Holly led the strategic planning and facilitation of 3 global Disruption days for key Pfizer brands. She also led the strategic brand repositioning of Fairfax’s domain.com.au and the pitch for the social media business.

    Prior to this Holly was a Senior Account Manager at CHI&Partners in London. She was the account lead for iconic brands Argos, British Gas and Britvic Soft Drinks. Holly was responsible for developing communications for the Argos brand across the UK and Republic of Ireland. She also single-handedly managed the TV production of British Gas’ 2007 brand re-launch involving a 7 day shoot across Scotland & England.

  • Jay Sellick, Head of Strategy - Sportsbet

    Jay Sellick

    Jay is unique as a marketing and corporate strategist. His proven track record of commercial outcomes is underpinned by analytical rigour, customer orientation, broad marketing knowledge and a willingness to challenge the status quo.

    Jay has been with Sportsbet for 3 years, employed as the Head of Strategy. Sportsbet is now Australia’s number 1 online wagering company with turnover in excess of $4 Billion. Jay leads a team of strategists, analysts, researchers, and data scientists.

    The strategy team provide the thinking, analysis and interpretation of key data to create, monitor and continuously improve Sportsbet’s corporate and marketing strategies. Jay’s direct responsibilities include diagnosing business performance; measuring the effectiveness of investment; identify/quantify business opportunities; and providing consumer insights/direction for marketing activity planning. Jay’s contribution was recognised by the Group in 2015 when Jay won the global Customer Award for Sportsbet’s ‘Always On’ marketing strategy.

    Jay is a member of the Marketing Leadership Team, co-leads eight cross-company working groups, as well as the Sydney office of 30 people.

    Jay has a strong passion for learning and professional development, having completed his Executive MBA from AGSM in 2013.

    Prior to joining Sportsbet, Jay was at Toyota Australia for 7 years. In his most recent role, Jay headed up Customer and Market Insights at Toyota Australia.

  • Jeci David, Portfolio Marketing Manager - Kellogg Australia

    Jeci David

    Jeci is currently Portfolio Marketing Manager in Kellogg Australia. He leads Kellogg’s Masterbrand Advertising, Product Innovation and Shopper Marketing for a diverse portfolio of family and adult brands, which include Coco-Pops, All-Bran, Crunchy Nut, Corn Flakes, Just Right, Sustain and Rice Bubbles. His team also leads the development of multi-brand shopper promotions and customized programs for key retailers such as Coles, Woolworths and Aldi. He is a member of the Kellogg Australia Marketing Leadership Team and the Masterbrand Global Brand Council.

    Prior to this, Jeci led the Kellogg Nutri-Grain business to unprecedented growth, through launching the Unstoppable Campaign, relaunching the product portfolio and modernizing their Surf Iron Man Series sponsorship.

    Before Kellogg, Jeci held brand marketing positions in the Asia-Pacific regional headquarters for both Energizer Holdings and Procter & Gamble, delivering growth on market-leading brands across Batteries, Home Care and Beauty Care. He led programs in a diverse set of markets, including Philippines, Middle-East, India, Vietnam, Indonesia, Malaysia, Thailand, Korea, South Africa, Japan and Singapore. Among the brands he’s managed are Energizer, Eveready, Rejoice, Pantene, Head & Shoulders, Downy, Dawn and Tide.

    Outside of marketing, Jeci has taught debate and coached varsity debate teams; and dabbled in mobile app development and digital services start-ups.

  • Jeff Miller, Executive Manager, Credit Cards, Personal Loans and Foreign Exchange Marketing - CommBank

    Jeff Miller

    Jeff is currently Executive Manager, Credit Cards, Personal Loans and Foreign Exchange Marketing at Australia’s largest retail bank CommBank. With over a decade of experience, he is responsible for leading the marketing efforts for CommBank’s major consumer lending and travel funds products.  In a role as diverse as it is rewarding, Jeff works closely with a range of partners including Myer, Flight Centre and MasterCard, American Express and Visa to continually deliver unique and engaging propositions for his customers to help best meet their financial needs.

    Most recently, Jeff has been accountable for driving a continuous innovation agenda including multiple Australian market-first initiatives and delivering consistent growth in existing marketing programs.  Jeff’s experience has also extended across other business functions including stints also running the Credit Card Distribution and Loyalty business functions at various points throughout his career.

    A direct marketer by trade, Jeff has worked across a variety of retail banking services, delivering marketing programs across home loans, financial planning, insurance and youth (including the famed Dollarmites).  

    Whilst his marketing career started on the CommBank Graduate program and continues with CommBank today, Jeff has also spent time in the UK at leading telco retailer Carphone Warehouse, where he was responsible for running the Mobile Upgrade and Cross-Sell marketing programs.

  • Kate O’Ryan-Roeder, Chief Client Officer - Mindshare

    Kate O’Ryan-Roeder

    Kate is currently the Chief Client Officer for Mindshare Australia. Having held this position since January 2015, when she relocated back to her native Australia, Kate is responsible for overall client relationships. Being part of the national leadership team her broader responsibilities include development of the Mindshare Australia product and driving operational work streams to deliver on the agency vision.

    Prior to this Kate was a Global Managing Partner at Mindshare Worldwide based in London. Aged 30yrs when she was promoted to this position Kate was one of the youngest Managing Partners. During her eight years at Mindshare Worldwide Kate was responsible for leading and running global accounts such as Dove, Liptons, Hellmann's, Volvo and HSBC, each of which spanned 25+ countries and involved working with multiple clients and agency partners. During this time Kate was also responsible for driving cross disciplinary sharing across the Worldwide office as well as leading the BD council.

    Kate has an excellent understanding and approach to working with agency partners having also worked as a planner and account lead in a creative agency in Dublin before her move to London. But it was a four year stint as a planner/buyer at Mitchell's Australia where Kate originally cut her teeth, working across a diverse range of categories for both domestic and international clients. This first foray ignited her lifelong passion for the industry.

  • Katie Finney, Melbourne Sales Manager - Seven Network

    Katie Finney

    Katie is currently Melbourne Sales Manager, Seven Network.  Her career at The Seven Network has spanned over 14 years working in the Sales Department of both the Melbourne and Sydney market. 

    In her current role Katie is responsible for meeting or exceeding advertising sales budgets and forecasts for the Melbourne Sales office Agency and Direct Team. Katie is responsible for the maximisation of inventory yield, by matching or out-pacing the specific market advertising growth and by optimising the quality and quantity of the available audience ratings.  This is further maximised by leading collaboration across Seven West Media and creating strategic media solutions for advertisers that integrate clients within the fabric of the Seven West Media platforms.

    Katie is proud to lead a team of 40 colleagues and has a passion for the culture of the department. She is focused on ensuring the team are quick-footed, innovative, creative, flexible and results-oriented and they reflect a professional image that enhances the Seven Brand.

    Previously Katie has held the role of Group Sales Manager where she drove the business objectives of Seven and Seven West Media by managing and growing the sales revenue from a designated portfolio of advertisers/marketers.

    Katie also held the positions of Sales Executive and Sales Assistant.

  • Lauren Cain, Marketing Manager, Bingle - Suncorp

    Lauren Cain

    Lauren is the Marketing Manager for Bingle, the irreverent and innovative digital insurance brand in Australia. Joining the brand for its re-launch in 2014, Lauren oversees the marketing strategy, vision and activity, including ATL, social, media sponsorship and integrations, data driven BTL and sales acquisition strategies. Most recently, delivering the Daryl Braithwaite-themed “Horses” TVC campaign.

    Previously, Lauren managed the AAMI social media program, delivering the Rhonda and Ketut campaign and bringing the love story to life via social media. This campaign took AAMI to viral engagement and brought global marketing recognition. Prior, Lauren worked in London as Digital Manager at the Design Council, where human-centred design was intrinsic to all activities. Lauren was responsible for digital marketing activities that promoted the role of design in everyday life, increasing profitability for businesses using a design-thinking approach, and producing large scale events for the UK design community to come together and solve problems for the broader community, including; How to reduce violence and aggression in A&E, Living Well with Dementia, and celebrating the Prince Philip Designer’s Prize.

    Lauren has worked at a number of startups as Marketing Manager, from small-scale financial services to the successful and established startup, Just Giving – a fundraising platform that has processed in excess of £900m in donations. Here, Lauren provided editorial and content management to the highly engaged social and digital community.

    Lauren has held leadership positions within the not-for-profit sector including the Uniting Church, Christmas Bowl Appeal and other aid-led organisations.

    Upon graduating RMIT with a B.A (Professional Communication), Lauren spent time travelling through Europe and the Middle East, working in radio as a producer and presenter at a number of community radio stations, including 90.7SYN, 3RRR, and ABC Local, and doing live crosses from the various locations (including the Induction of Pope Benedict XVI).

  • Liz Kaelin, Founder and CEO - You Chews

    Liz Kaelin

    Liz Kaelin is an experienced sales professional, dietitian, nutritionist and foodie-turned-founder of leading Australian food tech startup You Chews, a service that makes it easy for corporate customers to find great catering for meetings and events. She is a frequent panelist, speaker and adviser for the Sydney startup community as an instructor for General Assembly and a startup mentor for Pollenizer, FashHack, UTS Project Pitch, the Lean Startup Machine, Telstra’s Imaginarium, the Australian School for Social Entrepreneurs, and INCUBATE (the University of Sydney’s startup incubator). She is a 2014 SydStart top 10 finalist, a muru-D class#2 alumni, a portfolio CEO of Heads over Heels, a Telstra Women in Business spokesperson and was recently named one of the Australia’s Top 50 Female Entrepreneurs under 40.

    Prior to launching a tech startup, Liz worked in the field of nutrition and dietetics for 15 years. Previous work experience includes the World Health Organisation, Harvard University, and Nestle. Liz is also the co-founder of the Food Tech Australia Meetup group and of HackFood, Australia’s 1st Food Tech Hackathon. Her work on You Chews and Food Tech Aus has received national press coverage from news outlets such as news.com.au, the Sydney Morning Herald, and the Age.

  • Louise Davis, Head of Retention and Loyalty - News Corp Australia

    Louise Davis

    Louise is a passionate and energetic marketing professional enjoying over 11 years within data driven, direct marketing and loyalty programs. With experience in both agency and client-side positions across multiple industries, Louise is recognised and highly regarded for leading high performing teams championing quality customer and business outcomes.   

    Louise has been with News Corp for the last 2 years, during which time her role as the Head of Retention, has expanded to also include Customer Experience and Loyalty. The national position within the global media business is responsible for driving retention subscription marketing strategy across 11 brands.

    Prior to this, Louise worked agency side for 9 years, developing and delivering successful CRM and loyalty strategies for Clients across multiple industries including retail, fitness, banking, motoring services, travel, telco and media. 

    As Group Account Director at Global Red (loyalty and customer engagement marketing agency) for 2 and a half years, Louise developed and delivered successful CRM strategies to Fitness First and managed the More4Members/Show Your Card and Save loyalty program for NRMA, RACV, RACQ, RAA and RACWA.

    Prior to that, Louise worked at Torque Data, a data and analytics specialist, for 6 years using data and insights to help Clients make smarter business decisions. Working across multiple Clients, including Racing and Wagering WA, iiNet, BankWest, Westpac and City Farmers, Louise was responsible for implementing CRM strategies to retain customers and provide data planning recommendations to drive acquisition.

    After graduating from Macquarie University with a Bachelor of Arts, Mass Communications, (film and television), Louise moved to London.  Living and working overseas for almost 6 years, Louise worked in television production at ITV Granada Television. While based in London, Louise travelled extensively throughout Europe and Africa.

    Louise is currently preparing for a 55km coast trek for charity to achieve a personal ambition.

  • Michael Kay, Group Director - UM

    Michael Kay

    Mike is currently Group Director and Head of the Client Advice & Management discipline at UM Sydney.As Group Director Mike leads the Coca-Cola and Johnson & Johnson accounts. Overseeing a team of 28 people, Mike is responsible for overall client satisfaction, setting the strategic direction to achieve his client’s business outcomes, as well as driving a culture of high performance and delivering award winning work.In the past year, the Coca-Cola team has won a number of global and local awards including a Cannes Lion, the WARC Global Grand Prix for Best Connections Strategy, MFA awards for Innovation and Bravery and the Mumbrella Media and Ad Campaign of the Year.

    In the newly created role of Head of Client Advice & Management, Mike is also responsible for developing a senior team of strategic business advisors across UM’s client base. Mike has held a number of roles at UM previously working as a Senior Director across Brown-Forman, LEGO, DMG Radio and NBN Co. Highlights saw the creation of Jack Daniel’s ‘Future Music’ program to reconnect with a youth audience, and the rejuvenation of the Jägermeister brand through a socially led campaign “Creatures of the Night”.

    Mike also oversaw the campaign to support the highly successful LEGO Movie that cemented LEGO as the #1 toy brand in Australia. Before moving to Australia in 2011, Mike worked in London at Vizeum as a Planning Manager on Coca-Cola and Pfizer. Before that he spent five years at Walker Media, the UK’s most successful independent media agency, planning and buying media for some of the agency’s largest & most demanding retail clients - Dixons Stores Group & Vision Express.

  • Nora-Kate O'Connell, Marketing Manager, Group Meals - KFC Australia

    Nora-Kate O'Connell

    Nora-Kate O’Connell is a Marketing Manager at KFC Australia having started her marketing career in the alcohol industry and worked across a number of countries including New Zealand, Norway, Ireland and Australia. Nora-Kate originally hails from Ireland though moved to Norway to work with Pernod –Ricard as an Assistant Brand Manager before been promoted brand manager for Jameson and a number of other brands within the Pernod-Ricard portfolio. Nora-Kate moved to Australia where she joined Brown-Forman eventually becoming part of the Jack Daniel’s brand management team Nora-Kate resides in Sydney with her husband & their Staffy Rueben.

    Started marketing career as a Marketing Executive for On Premise Company Watertight Investments. Returned to Ireland to study a Marketing science masters. Joined the graduate programme for Pernod-Ricard before being posted to Pernod- Ricard Norway as an Assistant Brand Manager for Jameson Whiskey and then Brand Manager for a number of brand including Jameson, Martell Cognac, Mumm Champagne and Kahlua.

    Returned to Ireland to help the establishment of the Trade Marketing Department in Heineken Ireland before moving to Australia with my partner. Joined Brown-Forman Australia as a marketing manager, on premise, in the newly created Shopper Marketing team before returning to consumer marketing as brand manager for Tequilas & then Brand Manager for Jack Daniel’s Trademark. Last year moved across to KFC as a marketing manager working across the group meal section of the business and leading the KFC Cricket Sponsorship.

  • Peter Cerny, Executive Creative Director & Partner - Channel T

    Peter Cerny

    Pete is currently Executive Creative Director and Partner at Channel T, a digitally led full service creative agency. Prior to Channel T Pete was Senior Art Director at The White Agency for 6 years, 4 of those in Sydney and 2 in Melbourne where Pete lead the creative for the Melbourne office.

  • Polly Blenkinship, Head of Acquisition & Customer Marketing Strategy - Foxtel

    Polly Blenkinship

    After almost two years as Head of Acquisition Marketing Strategy at Foxtel, planning and optimising sales campaigns which have resulted in record growth for the business, Polly’s remit has recently expanded to include customer marketing strategy. As Head of Acquisition & Customer Marketing Strategy Polly leads a team of 4 Marketing Managers and Analysts and is responsible for driving Demand, ARPU, Advocacy & reducing customer churn by using data to plan both acquisition and customer marketing activity. Polly is also responsible for the presentation of this strategy to the CEO & executive team on a quarterly basis. Polly’s development and weekly running of a trading meeting for the wider marketing department to monitor business performance and gather insights has been pivotal to her success in this role, the output of which has driven fundamental shifts in the marketing plan and immediate sales benefits.

    Polly has been at Foxtel for 5 years & prior to her more strategic roles spent two years as Digital Marketing Manager where she managed digital creative for all Foxtel campaigns, placing a large emphasis on simplifying & improving the path to purchase. Before her transition client side Polly held senior agency roles at The Campaign Palace and spent 4 years at BWM where she very quickly transitioned from Account Executive through to Account Director. This experience has been invaluable and allowed Polly to excel in her current role by developing strategies which are highly implementable. In 2014 Polly was selected as a Finalist for Foxtel’s Kim Williams scholarship and also for the 2014 B&T Women in Media ‘rising star’ award. She was also one of 10 delegates on ASTRAs 2014 Leadership program.

    Outside of work Polly loves running and has completed 3 half marathons. She intends to run a full marathon in the coming years.   

  • Rachel Pullicino, Marketing Director Oceania - Edgewell Personal Care

    Rachel Pullicino

    Rachel Pullicino is currently Marketing Director Oceania, on the executive leadership team for Edgewell Personal Care. Rachel’s team across Australia and NZ is responsible for marketing brands including Banana Boat Sunscreen, Schick Razors and Wet Ones Antibacterial Wipes. Prior to this she spent a couple of years as the Marketing Manager for the Personal Care division of Energizer after a 3 year international assignment in the USA as a Senior Global Brand Manager for Schick Mens Shaving where she was responsible for the launch of the latest innovation platform in mens shaving Schick Hydro. During her time in the USA Rachel was integral to the successful global rollout of the Hydro platform across key regions including North America, Europe, Japan and APAC and was also responsible for the development of innovative brand extensions including Schick Hydro PowerSelect and Schick Hydro Groomer.

    A passionate Marketing Leader with over 15 years’ experience in sales, brand strategy, consumer insights, innovation, new product development, brand communication, activation, and cross-functional collaboration in the FMCG segment.

  • Renee Garner, Head of Marketing Planning and Segments - EnergyAustralia

    Renee Garner

    Renee is currently Head of Marketing Planning and Segments at EnergyAustralia. Reporting to the Chief Customer Offer, Renee is responsible for the health of the entire retail P&L, development of the customer and segment strategies and value propositions, marketing planning and performance for both the Home and Business segments.

    In 2015 Renee was named #2 in Top 20 Influential Gas Leaders in Australia by Gas Today.  In November 2014, Renee was awarded the Australian Financial Review BOSS Magazine Young Executive of the Year. She was also recognised by Chief Executive Women and awarded a leadership scholarship to attend INSEAD.

    Between 2013 and 2016, Renee was also a Director of the Energy Retailers Association of Australia.

    Previously Renee held a number of roles at EnergyAustralia (formerly TRUenergy) being:
    -    General Manager, Retail Regulation and Compliance at EnergyAustralia;
    -    Corporate Strategy & Advocacy Manager (Strategy & Corporate Affairs); and
    -    Carbon Implementation Manager (Energy Markets); and
    -    Commercial Advisor in Generation Development (Business Development, Operations & Construction).Renee was also a corporate lawyer at Freehills (Herbert Smith Freehills).

    In 2008 Renee co-authored the first climate change law text book in Australia entitled "Global Climate Change: Australian Law and Policy" (LexisNexis - August 2008). Renee is also the author of Chapter 11, Renewable Energy Law, in the book entitled Clean Energy Law (LexisNexis 2012).

    In 2010, Renee was invited by the Japanese Government for the Invitation Future Business Counterpart Programme. Between October 2007 and April 2008 Renee was an Honorary Research Fellow at the University of Western Australia and in 2009 was named a Young Gun Lawyer by Lawyers Weekly.

  • Sergio Brodsky,Strategy Director - Starcom Mediavest Group

    Sergio Brodsky

    Sergio is Strategy Director at Starcom Mediavest Group, Melbourne. He is an internationally experienced innovation, media and brand marketing professional as well as a lecturer, frequent industry speaker and columnist for Marketing Magazine (AUS) and Merca 2.0 (MEX) with regular contributions to numerous other publishers worldwide. Sergio began his career in Intellectual Property Law (Brazil) and progressed as a business strategy consultant (Israel) before pivoting towards marketing strategy roles (UK and Australia), 9 years ago. He holds a BA in IP Law and an MBA in global brand strategy and innovation.

    Beyond a belief, Sergio holds the conviction that the development of great brands relies on outstanding insights, intellectual curiosity and the ability for seamless connection between strategy, media and creative, delivering superior experience and utility. Great strategists are able to draw on multiple and diverse sources, make often unseen connections and translate these into distinctive and compelling ideas. Sergio lives and breathes the creative oxygen lying in the intersection of culture and technology, giving him the nuanced sensitivity to address consumers' unarticulated desires and address challenges across people's journeys with innovative marketing approaches.

    Lastly, Sergio is a true global citizen, being multilingual and with Brazilian and Israeli citizenships, British and Australian residencies. Living and working in international metropolises with divergent cultural, political and economic realities have greatly informed his unique worldview and drive to making a positive social impact.

  • Simon Davenport, National Advertising Manager - Officeworks

    Simon Davenport

    Simon is a highly experienced marketing professional who is currently the National Advertising Manager at Officeworks Australia. His strengths are found within the analytical and strategic disciplines of the marketing practice. He has built strong strategic brand partnerships across the retail and media industry while at Officeworks & Boost Juice and has worked with a diverse range of national and global brands while at Kmart Ltd and within the advertising agency environment. This pathway has resulted in extensive experience within all areas of the marketing process and its function within the business landscape.

    Simon specialises in end to end marketing execution and is focussed on using business insights and marketing research analytics to build customer focused marketing campaigns that exceed business and financial expectations. Throughout the implementation phases of a campaign strategy and within the post analysis process, he collects insights as they occur that will present strong strategic potential for future executions.

    He is a natural leader, having lead marketing teams across a variety of retail businesses, and is an avid mentor to those he can pass knowledge and experience on to. Developing strong and passionate marketers that can perform marketing planning and the implementation of world-class campaigns that build the brand and support tactical activity, is key focus.

    Simon’s understanding of media and digital channel planning as well as creative development and execution is extensive and he likes the challenge of achieving marketing objectives with both big budgets and small.

    In 2010 Simon completed a Masters in Marketing Degree at Swinburne University in Victoria.
    In 2012 he was named the Retail Zoo (Holding Company of Boost Juice) Employee of the year.
    In 2014 and also in 2015 he won Advertising Effectiveness Awards (Effie Awards) for the best Retail Marketing in Australia for the Officeworks Back to School Campaign.

  • Stewart Gurney, National Head of Strategy - PHD Australia

    Stewart Gurney

    Stewart has over 14 years of media and advertising experience, across a wide range of different clients both locally and internationally. He is one of the youngest head of strategies across the PHD network which is a testament to his passion and commitment to strategic thinking.  

    As National Head of strategy at PHD Stewart works across a multitude of different categories and clients ranging from technology to FMCG. Key clients include: Google, PepsiCo, ANZ and Unilever. His focus on creating ‘purposeful innovation’ and ideas that have a demonstrable effect has helped to evolve grow many client business and win a variety of different local and international awards.

    As well as having a strong focus on the work that is produced across PHD, Stewart has also been instrumental in the development of the agency process and structure. He has led the localization and deployment of the PHD’s global planning system ‘Source’ and the creation of a both Strategy and Research teams within the agency. His unique ability to combine strategic leadership with business acumen has helped make 2015 one of PHDs most successful years to date, typified by winning the Unilever business across Australia.

    Before moving to Australia Stewart worked at Vizeum in the UK. Stewart was responsible for leading the strategic planning across the Coca-Cola business. Most notably building the global strategy for Coca-Cola across the London 2012 Games. Prior to that Stewart began his career at MediaCom where is learnt the basics of planning and strategy working across the GSK business

  • Terri Martin, Client Services Director - Presentation Studio

    Terri Martin

    As Client Services Director of Presentation Studio, Terri successfully manages a team of Design, Client Service, Content, Business Development and Admin staff to support the company vision to “change the culture of presentations”. She oversees the agency’s creation of some of the most influential, creative and memorable presentations for iconic brands including Telstra, Commonwealth Bank, Microsoft, Qantas, Westfield and Visa.

    Since joining three years ago, Terri has been instrumental in shaping the agency from a Design Studio to a Communications Agency and helped drive it forward to become a true leader in its field. Her focus in overseeing the financial, creative and client service divisions of the studio has led to its current financial success and growth and her passion for managing people has had a direct and positive impact on the culture. Prior to this role, Terri ran successful integrated marketing campaigns at Joy Agency for Sydney Opera House, News Limited, Tresemmé, Invisalign and RaboDirect.

    Having worked at Channel 7 owned Hybrid TV as Marketing Manager, and in the UK as Brand Manager at Nickelodeon TV, Terri constantly draws on her client side experience to give her a strong understanding of her clients’ business problems and how best to solve them.

    A strong leader with excellent interpersonal and communication skills, Terri is most passionate about leading her team to grow, succeed and shine whilst creating a strong organisational culture underpinned by business success.

    When she’s not at work, Terri is with her two beautiful children who constantly drive her passion for life…whilst she constantly drives them to sporting events.

  • Tina Walsberger, Head of Marketing and Customer Services - Sydney Festival

    Tina Walsberger

    Tina is a passionate strategic marketer with experience working in 5 countries and 8 cities. Recently voted #15 in B&T’s Most Powerful Women in Media, Tina has built a career in the non-profit arts sector and advocates for social change.

    Currently Head of Marketing and Customer Services at Sydney Festival, Tina’s team of up to 25 staff plan and execute campaigns for events that attract up to a million visitors from NSW, interstate and overseas. Sydney Festival has built an almost unrivalled digital presence in the world’s non-profit arts sector and regularly makes international news with cultural highlights such as Vivienne Westwood’s Semele Walk, The Rubber Duck in Darling Harbour and recently the spontaneous David Bowie tribute at Hyde Park.

    Prior to Sydney Festival, Tina worked as Marketing Manager at Australian theatre companies Belvoir and Merrigong Theatre Co where she lead teams who established the companies’ digital presence and CRM capabilities. The big move to Australia followed an early career at major record companies EMI and BMG in London and Munich.

    When Tina isn’t working, she enjoys photography and travel. During her four months in India and Nepal, she worked in a Keralan village development program, helped paint houses in North India, slept in caves and trekked in the Himalayas.

  • Todd Pironis, Marketing Manager Orthopaedics - Stryker

    Todd Pironis

    Todd is currently Marketing Manager of Orthopaedics for Stryker South Pacific.  Stryker is one of the world's leading medical technology companies offering a diverse array of innovative medical technologies, including reconstructive, medical, surgical, and neurological technologies, Stryker products and services are available in more than 100 countries.  Locally, Stryker South Pacific was listed by Business Review Weekly as the #4 Best Place to work in Australia.  

    In the Marketing Manager role for Stryker Todd develops and implements short and long-term strategies around the total hip and knee implants in Australia and New Zealand.  As part of the role Todd engages and works closely with the internal regulatory, clinical and sales teams as well as surgeon customers.  Todd has been working in medical devices in both engineering and marketing roles for more than 15 years.  It’s this combination of ever advancing medical technology and strategy that piques Todd’s interest as a biomedical engineer and marketer.  

    Prior to joining Stryker 4 years ago, Todd worked at St Jude Medical in a variety of roles in the United States and Australia, most recently as the Marketing Manager for implantable cardiac devices (pacemakers & ICDs) and their atrial fibrillation products.  Todd joined St. Jude Medical in 1999 after completing a Masters Degree in Biomedical Engineering.  After a few years in technical roles in California, Todd transitioned to marketing by relocating to Sydney in 2004 and completed his MBA at Macquarie Graduate School of Management.   

    Working in both orthopaedics and cardiology in Australia and the US, Todd has developed a thorough understanding of health care policy in Australia and New Zealand and the benefits and nuisances of our public and private health systems and processes.

  • Tracy Hall, Head of Brand & Marketing Communications - eBay

    Tracy Hall

    Tracy is currently the Head of Brand & Marketing Communications for eBay Australia and has spent almost 3 years in this role.  She is accountable for driving the brand strategy, positioning, investment, execution and monitoring of all brand related activities. In this role she manages a team of 12 marketers and is responsible for content, social media, brand and retail campaigns, creative production & copywriting and agency management & performance.  Prior to this, Tracy spent just over 6 years at Virgin Mobile Australia where she was a Senior Brand & Communications Manager. In this role, Tracy experienced the power of iconic brands and the role they play in people’s lives under the leadership of Sir Richard Branson.

    She also experienced first-hand what it means to create a positive culture and the very real impact these environments have on teams and performance.  Prior to this she held roles as a Marketing Communications Manager for AAPT (telecommunications) and Absolute Capital (finance)  During this time Tracy took a 12 month career break to travel and  volunteer in India and Nepal which was a truly life changing experience for her.  Tracy started her career in Sports Marketing working at Stadium Australia before and during the Sydney 2000 Olympics as Marketing Co-ordinator.

    Tracy has benefitted from broad end to end marketing roles across multiple industries which has made her resourceful and creative with budgets, solutions and people.  She is a well-rounded marketer who is calm under pressure and enjoys fast and collaborative working environments. She is passionate about enabling and demonstrating work life “mash up” scenarios for herself and her teams and takes the opportunity to discuss the topic at various women’s forums. Tracy is a single mum to 5 year old daughter Asha and loves summer, sunshine & hanging out at the beach.

  • Zoey Saunders, Head of Customer Category, Coles - Carlton United Breweries

    Zoey Saunders

    Zoey is currently Head of Customer Category at Carlton United Breweries, she has recently moved into this role which heads up the category development and customer marketing for CUB with the Coles Liquor Group.

    She joined CUB in 2013 and has held roles in both brand marketing and category development. Whilst in category development she managed the category marketing for CUBs largest brands: Victoria Bitter, Carlton Draught and Carlton Mid. In this role she bought to market a major through the line campaign where both AFL and NRL sponsorships powerfully combined with CUBs’ 5 largest brands to deliver a season long beer and cider rewards program. Whilst in brand marketing at CUB Zoey managed the CUB mid strength portfolio, developing the first, national, naming rights sponsorship for Carlton Mid - ODI cricket and re-launching Carlton Cold.

    Prior to this Zoey worked at Fonterra Brands Australia in a Brand Development role for the yoghurt and dairy desserts category. From this role she drove brand and category growth with the existing Nestle dairy portfolio as well as a number of new to market innovations. 

    Zoey began her career with Gillette Group UK working on the Oral-B brand before moving to Gillette Australia where she manage the flagship Gillette brand. From this role she worked across both global and local sponsorships, PR and communications campaigns such as David Beckham, World Cup and Grand Prix.

 

2015 Alumni

  • Adam Ross, Head Of Co-Creation - Mindshare

    Adam Ross

    Adam is currently Head Of Co-Creation at Mindshare, a team he set up together with Sam Turley four and a half years ago.

    Co-Creation is a specialist team at Mindshare that focuses solely on the 10% of the innovation model in order to deliver ideas that transform brands and businesses.

    It is a team whose vision is to Be Uncomfortable.  The reason being, transformation requires you to try new things, but trying new things makes you uncomfortable.  So we continually challenge ourselves, and those we work with, to be uncomfortable.

    Prior to setting up Co-Creation (2007-2010), Adam was a Strategist at Mindshare working across Kellogg’s, Land Rover, Jaguar, American Express, IBM and Diageo amongst others.

    This was his first role at Mindshare having moved over from the UK in 2007.

    Before heading to Australia, Adam learned his trade as a Strategist at Mediacom in the UK (2004-2007) working across Sky, Skoda, Oris, Roche, Iceland Supermarket and The Metropolitan Police. 

    This was his first role after finishing university where he studied a BA Honours degree in Retail Marketing.

    Throughout his career, Adam has always focused on driving innovation and creativity, with lots of the work he has been involved in being recognised through industry awards.

  • Alex Light, Head of Content - VICE

    Alex Light

    Alex Light is the Head of Content at VICE, a leading youth media and entertainment brand operating in 35 countries. VICE launched in 1994 as a punk magazine, and diversified to include the world’s premier original online video destination, VICE.com, an international network of digital channels, a television production studio, a record label, an in-house creative services agency and a book-publishing division. VICE.com houses over 60 original online series dedicated to news, sports, fashion, music, technology, and the arts.

    As Head of Content, Alex’s role is leading the development of content partnerships with brands and media organisations, as well as the creation of branded content marketing projects. A core part of this role is the business development and strategic campaign planning for VICE’s in-house marketing and creative services agency, Virtue, whilst overseeing the running of the Sydney office. Alex has developed campaigns and partnerships with brands including Google, Samsung, Intel, Schweppes, MINI, Diageo and many more. 

    Prior to working with VICE Alex had experience working in major advertising agencies including Clemenger BBDO and George Patterson Y&R in Australia. Working in the Account Services department, Alex project managed a number of innovative and successful digital campaigns for large FMCG clients, including the award-winning ‘V-Raw’ campaign for Frucor Beverages, as well as launching the Doritios ‘Make An Ad’, and Smith’s ‘Do Us A Flavour’ digital campaigns.

    Outside of work, Alex spends his Saturdays in winter playing rugby, still kidding himself that he is as good as he used to be when he was in his twenties; and recently adopted a cat from his wife’s five-year-old niece on the condition that he kept her name. He’s now the happy yet begrudging owner of Cindarella Star Light.

  • Amy Lee Hopkins, Brand and Reputation Manager - Barnardos Australia

    Amy Lee Hopkins

    Amy is currently the Brand and Reputation Manager for leading child protection charity Barnardos Australia, where she has overall responsibility for the charity’s branding, communications, publicity and social media strategy.

    Amy led the rebrand of the 130 year old charity and aligned Barnardos Australia with superstar Beyonce’s global charity #BeyGood introducing the brand to a younger audience in 2013.

    She also took Barnardos to Cannes Lions in 2014 where she successfully pitched the charity to be the official charity for Young Lions film competition.

    Prior to her move into the Not For Profit sector, Amy worked in finance and was the Australian Corporate Communications Manager for Japanese Investment Bank Nomura and Australian wholesale funder RESIMAC.

    Besides Australia, Amy has studied, worked and lived in the UK and the Fiji Islands and has enjoyed travelling extensively. She is passionate about the Pacific Islands, its culture, sustainability and growth and is part of the Emerging Pacific Leaders Dialogue which is dedicated to skill exchange and to the development of the region’s private and public sector.

  • Claire Whish-Wilson, Brand Manager, AAMI Insurance - Suncorp

    Claire Whish - Wilson

    Claire is currently Brand Manager for AAMI Insurance, one of Australia’s biggest and most iconic brands.  In this role, Claire is responsible for managing the strategic direction, delivery and implementation of effective communications through ATL, digital media and social media. The role is also responsible for leading the development and ongoing implementation of the brand direction and strategy. Prior to her role as Brand Manager, Claire was Social Media Manager at Suncorp, responsible for implementing and scaling social media strategy throughout the business and introducing social customer service.  Claire has been at Suncorp 4 years, and has been fortunate enough to have gone through leadership training and development, as she has leaded a team of 4 direct reports.

    Before Suncorp, Claire worked overseas in New York at a social media agency, where she worked on 3M and Wal-Mart.  After 12 months in New York, she decided to move home for the opportunity with Suncorp.  Prior to New York, Claire spent 12 months travelling South and Central America, and a short stint working in London. Before travelling and moving overseas, Claire started her career in media, working as a Media Planner/Buyer for Zenith Optimedia in Brisbane, after she graduated with a Communications degree from University of Queensland.

  • Damon Robbins, Head of Digital - Tabcorp

    Damon Robbins

    Damon is a savvy, results-focused marketing leader with an extensive background in building high performing teams that drive innovative offline and online marketing and branding strategies; demonstrating a track record of success in turning strategy into action, planning that delivers results and fulfilment of all objectives.

    Since June 2014, Damon has held the position of Manager, Digital Marketing for Tabcorp’s wagering division, leading more than 17 full time employees across three teams. During this brief period Damon’s team has made significant gains in a digital media channels which have all exceed the expectations of the business.

    Prior to leading the digital marketing function, Damon held the position of Manager, TAB Racing and Luxbet Marketing for a brief period of three months. During this time, Damon spearheaded the development of a dual-brand communication strategy for Tabcorp’s two wagering brands (Luxbet and TAB), which is implemented today.

    For the five years prior to the senior marketing positions at Tabcorp, Damon was the online and marketing manager for Tabcorp’s Luxbet brand. In 2013, Damon’s team ranked in the top five most engaged in Tabcorp’s Gallup Survey. In 2012, Damon devised a three-year marketing strategy delivering significant new customer and net revenue growth in FY13 off a flat marketing budget. Furthermore, in 2010 one of Damon’s marketing campaigns won Bronze Cannes Lion Radio, Silver AWARD Radio Campaign and Bronze AWARD Radio Single. Due to these many successes, at the end of 2013 Damon was included on Tabcorp’s fast track high-achiever program.

  • David Halter, Digital Planning Director - Clemenger BBDO Sydney

    David Halter

    In 2007, the independent shop LOUD took David in as part of the AFA (now Communications Council) graduate program. The flat structure gave him a row seat to the likes of ING’s Billy Connolly campaign, Cerebral Palsy Alliance, Bayer, Animals Australia and Transport for NSW. 

    In 2011, David took a hybrid role at Ogilvy London. Part brand planner at Ogilvy & Mather, half digital planner at OgilvyOne. The job gave him global exposure to both disciplines on a huge scale working with British Airways, Transport for London, American Express, Visit London, Kronenbourg 1664 and Unilever.

    In that time he helped setup #OgilvyChange - a dedicated behavioural economics division consisting of planners, creative’s, psychologists, academics and researchers working with British Airways, IBM, British Gas and BT.

    David returned to sunny Sydney for the birth of his first child in 2012 where Clemenger BBDO offered him a spot as Digital Planning Director working on every major account in the agency including: Wrigley's, Foxtel, Virgin Australia, Velocity Frequent Flyer, Hungry Jack's and MARS Food.

    Apart from client work, David is considered a ‘change agent’, slowly working his way through the business and optimising it for a digital world. He is the author of an internal training program called Digital Everyone and also helps clients understand the basics of a connected marketing world with a program called Digital Excellence.

    David cares more about people than technology and is data obsessed, in all shapes and sizes. He also has the annoying tendency to play the piano at agency parties.

  • Duncan Parfitt, Head of Performance and Analytics - Matchmedia

    Duncan Parfitt

    Maths geek meets Media Duncan is the Head of Performance of Analytics at Match Media and is responsible for the development and leadership of both divisions of the company. He is also a key part of the Executive Management Team and has been tasked with driving the agency vision for the next three years.

    He has been instrumental in the growth that Match has experienced, leading and winning a number of pitches across the agency whilst directing the data and analytics revolution at Match, the fastest growing area of the company.  Originally from the UK, he was brought over to launch the Performance team and develop the offering, leading the team from one to 15 covering all dynamically bought media.  The Analytics department works across the whole agency and is responsible for the measurement, optimisation and communication of performance of our clients and driving the access to and utilisation of analytics for all.  The work produced by these teams has been awarded numerous Global and Local awards on clients such as IKEA, RAMS and Cancer Council NSW.  Other clients within the team include: HCF, DNSW, NRMA, RedBalloon, Australian Super, Belong, Thrifty and CMC markets.

    Prior to MatchMedia, Duncan was Head of Search at both LBi and Steak Digital, leading and growing large and successful departments, originally starting in media at Mindshare. Clients included Nokia, Disney, Sony, John Lewis, Virgin Holidays, IBM, Harrods, eBay, HSBC and Santander.

    Before media an academic background of mathematics has allowed Duncan to progress throughout his career bringing a mathematical rigour and approach to the marketing industry.  On a weekend he can be found on the country roads of New South Wales on a motorbike or bicycle and enjoying homemade bacon or the best Ribs this side of Texas.

  • Ernesto Soriano, Head of Marketing, Google Play, AU / NZ - Google Australia Pty Ltd.

    Ernesto Soriano

    Ernesto leads Google’s marketing efforts fueling digital content growth in Australia & New Zealand through its digital content platform, Google Play. In this capacity he is responsible for new user acquisition, product marketing, subscription adoption and overall brand love across Google Play’s established apps & games business, as well as its growing digital content business in music, movies, TV, books, and magazines. He is a firm believer in evolution through new technology, and is always looking for willing collaborators in wacky experiments - like six sided music videos. Prior to this role he led marketing across Google’s suite of digital content platforms; some of his most memorable projects include the launch of Google’s first underwater Streeview collection in Google Maps, and the YouTube Symphony Orchestra 2011 in which 101 musicians from 33 countries were selected via YouTube and brought to Sydney for a week-long festival of music, creativity and technology.

    Originally from southern California and a graduate of Georgetown University in Washington, DC, Ernesto made his way across the Pacific five years ago after spending four years with Google’s sales & operations team in Chicago. There he developed go-to-market strategies across a variety of new products including YouTube’s first auction based ads products.

    Ernesto lives in Bondi Beach and plays as much beach volleyball as possible, when not otherwise lounging on a grassy knoll or plot of sand. He is an absolute travel junkie, loves food, taking photos, and taking photos of food.

  • Hamish Strahorn, Group Business Director - Starcom

    Hamish Strahorn

    Hamish has spent 14 years in the wider media / marketing and creative fields gaining insight across all aspects which has ultimately shaped his vision and direction in today’s increasingly changing marketplace.  This experience has opened the doors to a more unified thinking approach and delivery of campaign insights and activations.  Of which he is now sharing with future talent of the media landscape through mentoring media / marketing students at the Queensland University of Technology on an annual basis.

    Hamish has spent the last 4yrs as Group Business Director at Starcom Brisbane with key account leadership and strategic responsibilities across the Suncorp Bank business along with a number of local clients and driving new business.  Prior to Starcom Hamish spent 2yrs working within the Telstra in-house Media Department of which he led the strategic direction and activation of the Post Paid Mobile and Community portfolios.  This provided experience in managing stakeholders across the internal marketing department and multiple agencies to deliver a unified strategic direction and activation.

    Prior to Telstra Hamish held strategic roles within the Starcom Sydney office leading the Sony Electronics business and at Telstra BigPond as a Strategic Marketing Manager shaping the brands strategic direction.

    His media career began at OMD in Sydney working on a range of clients across the Retail, FMCG and Finance categories. 

    In 2002 post studies, Hamish jumped at the chance to work in London for an independent TV production company, Princess Productions.  Rising through the ranks across a 2yr period to become a trained camera operator across studio and OB shoots.

  • Heilan Bolton, Marketing Manager - 20th Century Fox

    Heilan Bolton

    Heilan is currently the Theatrical Marketing Manager at 20th Century Fox Australia where she has been performing this role for the past 3.5 years. She is responsible for the management of all marketing strategy, advertising and media budgets for her allocated titles. Prior to this she contracted at ANZ for 4 months leading the Global Sponsorship Strategy for Institutional Banking. She had come from 4 years of working at Telstra in various senior marketing positions, lastly holding the Senior Youth and Brand Marketing Manager position. This involved strategic planning, stakeholder management/negotiation, fiscal responsibilities and the management of 7 rostered agencies. In 2004 Heilan decided to expand her career horizon and work in the exciting and challenging London market in contracted Marketing Communications Management roles. This gave her exposure to working with international teams as well as highly regarded global creative and media agencies which proved invaluable. It also gave her the opportunity to travel extensively throughout Europe and East Africa.

    Heilan moved back to Australia in 2006 as her previous employer, 3 mobile, requested her to take the lead on the advertising and sponsorship leverage of the Ashes Test Series (which 3 mobile was the main sponsor) as she had had extensive experience working at 3 before she moved to the UK. In 2002 Heilan was hired by Orange mobile as the Marketing Communications Executive. Orange re-branded in Australia and launched 3 mobile – a new brand in a new category and Heilan was approached by senior management to take on the newly created Advertising Executive role which she relished and was soon promoted to Advertising Manager. Heilan also worked at Optus across several products and teams which gave her excellent grounding for where she is today. From these experiences Heilan has developed excellent friendships and gained mentors along the way.

  • Ian Edwards, Group Business Director - MEC

    Ian Edwards

    Ian is a Group Business Director at MEC in Sydney, where he is part of the management leadership team directing the future of the company across Australia.

    At MEC he leads a team, which works across a wide range of clients including Allianz, GE, Tiffany & Co., Singapore Airlines and Blizzard, to name a few. The team work across channels executing strategies to grow the clients business.

    Since his move to Australia he has been selected as one of ten to be part of the MEC Future’s program across Asia, looking at the MEC business into the future.

    Before moving to Sydney 4 years ago, Ian was a Business Director in London, leading the activation team for Activision across Europe. In that time he launched key titles including Call of Duty: Modern Warfare 2, Skylanders and Guitar Hero.

    The move into digital media two years before gave Ian the skillset required to work with clients across disciplines. In the digital team he worked across campaigns that were UK and European focused, for both B2B and B2C clients.

    All this started at MEC 11 years ago where he worked in the Global Solutions department, working across Sony Ericsson and Ericsson, learning the fundamentals of media.

  • Jane Merrick, Head of Marketing Communications - IAG

    Jane Merrick

    Jane is currently the Head of Marketing Communications in the Personal Insurance Division at IAG, Australia’s largest insurer. 

    In this role she is responsible for full end to end marketing planning and execution of customer marketing across all channels for IAG’s Personal Insurance Brands (NRMA Insurance, SGIO & SGIC). 

    Jane has been with IAG for just over 5 years, and prior to her current role, led the Brand Strategy and Direct Marketing teams.  Before joining the world of insurance, Jane career’s was founded in roles at Vodafone, American Express, and Avon Products in Australia, with a couple of years as an FMCG product manager in London.

    Jane has a proven track record across almost all marketing disciplines, including brand strategy, CRM & lifecycle management, portfolio management, direct marketing, research, analytics and affinity & sponsorship marketing.

    Over her 20 year career across retail, financial services and telecommunications, Jane has become a highly experienced, passionate and motivated customer marketer. She is a strong people leader and manager, is results driven and has proven commercial acumen. With excellent stakeholder management skills she is able to continuously develop her team members and build positive professional relationships and partnerships.

    Outside of work, she juggles life with two small children and her chef husband, which means they can keep somewhat unsociable hours, but they eat well as a trade off! Jane enjoys good food and wine and inevitably pursues an active outdoor lifestyle to burn off the calories.

  • Jo McAlister, Head of Group Marketing - SBS

    Jo McAlister

    Jo McAlister has been with SBS for the last four years, most recently in the role of Head of Group Marketing. At present Jo oversees the marketing activities across all of SBS platforms, including SBSONE, SBS2, SBS On Demand, SBS Radio, sbs.com and the Foxtel subscription channels, World Movies and STUDIO. Jo’s team at SBS manage all aspects of marketing, events, sponsorship, CRM, promotions, digital and social media. In 2014 marketing highlights included attracting 10million+ audience for the FIFA World Cup and 3million+ audience over 3 nights for Eurovision Song Contest.

    Previously, Jo was the Marketing Communications Manager at the Seven Network for over 6 years, where she was part of the team that transformed Seven from No 2 to the clear No 1 Free-to-Air network. Jo launched several large franchise series such as My Kitchen Rules, X Factor and Australia’s Got Talent, plus launched the digital channels 7Two and 7mate. Before being headhunted by Seven, Jo worked on Seven business at the Australian Radio Network as the National Promotions Manager working across all major media agencies.

    Prior to moving to Sydney to work for ABC Radio, Jo worked in her hometown of Perth in various marketing roles, including as the Marketing Manager of the West Australian Symphony Orchestra.

  • Justin Robinson, Director of Marketing Operations & Media - Foxtel Management Pty Ltd

    Justin Robinson

    Justin Robinson is Director of Marketing Operations & Media at Foxtel where he is responsible for leading strategic planning, managing agency relationships, workflow and process across the marketing group and leads all aspects of media planning and buying.

    With a passion for digital media and technology, Justin has recently led his team at Foxtel to build a full-scale in-house programmatic buy-side media platform that services both new acquisition and customer objectives across the business.
    He has over 16 years industry experience, working initially on the media agency side in a variety of roles spanning strategy, planning and buying. In 2006 he moved into a client side role, joining Telstra BigPond where he was responsible for setting up the media management role, before moving to Foxtel in 2008.

  • Justin Taylor, Category Marketing Manager – Spreads ANZ - Mondelez Australia

    Justin Taylor

    Having been at Mondelez International for over 4 years, Justin was recently promoted to Category Marketing Manager – Spreads ANZ. Previous to that he was responsible for VEGEMITE, one of Australia’s most iconic brands found in over 8 out of 10 homes in Australia. He led its integrated marketing campaigns as well developing new revenue streams through licensing programs. Within this role he has also played a pivotal role in establishing digital within the marketing department including winning ‘best use of marketing’ in mobile at the Australian Mobile Awards.

    Prior to that Justin lived in the UK after moving from Australia being responsible for one of UK’s most iconic brands Heinz Beanz where he was able to pursue his passion for travel as well as building international FMCG experience.

    Justin started his career with a marketing internship with Fosters Group during his final year of study at Monash University graduating with a Bachelor Business (Marketing). Subsequent to his marketing internship Justin developed his skills across sales and category development functions working on brands such as Libra and TENA gaining valuable experience before returning to Marketing. One of Justin’s greatest achievements was completing his first Half-Ironman in 2014 and he has plans to do a full Ironman in the future.

  • Kim Hamilton, National Head of Performance - OMD

    Kim Hamilton

    Kim has a rich background in Direct Acquisition and Marketing Communications, starting her career with the Westpac Group in NZ, managing the Youth, Tertiary and Starting-out customer segments.

    Kim transitioned to Australia in 2006 and after a contract role with CommInsure, found a home at Optus. During her 7 year tenure at Optus, Kim worked across numerous special projects, including managing the widely anticipated launch of the iPhone 4 in 2010 and leading the Direct Acquisition team with strong emphasis on return on investment using performance media.  During her time managing the Direct team and later Optus’ ‘Family’ segment, Kim managed all major Broadband, Telephony and TV campaigns, whilst also being responsible for Optus’ cross-sell campaigns.

    Combining her love of Marketing Communications and Media Analytics, Kim joined OMD in July 2013 as National Head of Performance.  In this role she manages a diverse portfolio of Performance clients including Bose, Virgin Money, eHarmony, Ancestry and the Thorn Group.  Managing 16 media specialists, including Trading, Digital and Business Management teams, Kim has thrived in the dynamic culture of a media agency.   Kim also acts as a data and analytics consultant across all other OMD clients, with a focus on improving media efficiency and ultimately business performance across OMD’s varied client base. 

  • Lucy Plunkett, General Manager - Play Communications

    Lucy Plunkett

    Lucy is the General Manager of Play Communications and oversees the agency to develop brand experience thinking for clients such as Volkswagen, Mondelez, Foxtel and Lenovo. Her career has spanned 14 years in London, Sydney and Melbourne with experience across youth, technology, music and FMCG marketing.

    Prior to PLAY, she spent 5 years at BD Network an integrated agency in London. She spent two years growing and leading a team of 20 to deliver Pan-European campaigns for Nintendo, Coca-Cola and Diageo. She presented a business plan to launch BD in Australia and after winning a significant pitch, launched the agency in Melbourne in in 2010. She directed its first local campaign for Whiskas which was awarded a Gold Effie for Effectiveness in the agency’s first year of operation. BD Network was awarded AdNews Emerging Agency of the Year in 2011 only after 18 months in the market.

    Back in 2005 Lucy worked as an Account Director at the UK’s largest media and marketing company, MAMA Group. Her role was to connect brands with music opportunities to deliver campaigns for 3 Mobile and The Times, as well as be at the forefront of launching bands and brands via emerging social media channels such as MySpace.

    Lucy started her career at Student Marketing Australia developing youth marketing strategies for the likes of Apple, Commonwealth Bank and Sony. She led brand marketing activity on university campuses for over 5 years from strategy through to implementation. She left the agency in the role of General Manager in 2003 to develop her career in London.

  • Michael McKeown, Marketing Manager - Carlton & United Breweries

    Michael McKeown

    Currently employed as Marketing Manager at Carlton & United Breweries, Michael has spent the past 4.5 years managing a number of iconic Australian brands. Working predominately across the Carlton portfolio, Michael has managed or is managing, brands including Carlton Draught, Carlton Dry, Carlton Mid, Carlton Cold and Great Northern Brewing Company.  Most notably during his time with CUB, he has developed both Carlton Dry and Great Northern to the two fastest growing beer brands in Australia.   Michael joined CUB as a Senior Brand Manager after managing the businesses advertising account for 2.5 years with Clemenger BBDO. Prior this, he worked with Leo Burnett Melbourne, managing a wide variety of accounts including Nintendo, The Australian Grand Prix, Mercer Wealth Solutions, Suzuki Motor Bikes and Connex Melbourne.

    Michael started his career working for Wunderman as an Account Executive working in house at their global client, The Ford Motor Company. At Ford, Michael was responsible for managing sponsorship and events for the businesses fleet department.

    Michael completed a Bachelor of Business Degree, majoring in Marketing, at the Royal Melbourne Institute of Technology (RMIT). During this time he gained valuable hands-on experience whilst working at 3 Olympic Games including those held in Sydney, Salt Lake City and Athens.  

  • Mim Orlando, Marketing Manager Carlton Dry and Pure Blonde - SABMiller

    Mim Orlando

    Mim was appointed Marketing Manager of Carlton Dry and Pure Blonde for SABMiller in July 2014. His role is to ensure SABMiller has a relevant portfolio within the youth and contemporary beer sub segments. Mim has continued the amazing momentum on Carlton Dry via an evolved positioning that leverages both action sports and music, and the launch of multiple occasion based pack formats.

    Prior to this role, Mim was the Senior Brand Manager of Victoria Bitter, reclaiming VB’s position as Australia’s number one beer after a decade of decline and cementing the brand as an Australian icon. Prior to VB, Mim held the role of Brand Manager Cascade Brewery Co, bringing Cascade’s rich heritage to life across multiple touch points including a Cascade beer App with over 600 beer tasting notes and videos that utilised barcode scanning technology.

    Throughout his career Mim has held a variety of brand, customer marketing and sales roles in Australia including Trade Marketing Manager Penfolds & Yellowglen with Fosters and Assistant Brand Manager Carlton Draught with CUB.

    As well as brand & customer marketing experience, Mim has led major brand partnerships with Australia’s largest sports – AFL, NRL, Cricket Australia and State Of Origin.

    Mim holds a Bachelor of Commerce degree, majoring in Marketing and Management from Deakin University.

  • Nick Turner, Senior Marketing Manager Retail Marketing - News Corp Australia

    Nick Turner

    Nick is currently the Senior National Marketing Manager at News Corp Australia who with his team is responsible for developing and executing the national retail marketing activities for The Daily Telegraph, Herald Sun, Courier Mail, Adelaide Advertiser, The Mercury, NT Times and Perth Sunday Times across 4500 unstructured and 1500 structured retail outlets.

    Having joined News Corp 18months ago Nick has introduced a number of key initiatives which have improved the level of collaboration, quality and impact in the marketplace. With his strong commercial focus, insight led, test and learn approach Nick has successfully delivered significant and sustainable improvements across the entire value chain resulting in a positive shift in the ROI of his marketing budget.

    Prior to joining News Corp Nick has held a number of brand and category roles within Reckitt Benckiser and Nestle. It is at Reckitt Benckiser where Nick developed his passion for understanding the consumer working across a mix of categories including health, personal and household care. Once at Nestle Nick focussed on the confectionery category and it is here where after developing, launching and generating awareness for award winning chocolate bars he moved into Category Management. In this role he worked closely with his sales team in partnership with Australia’s leading retailers.

  • Nicola Bardsley, Director of Brand & Communications - Virgin Mobile Australia

    Nicole Bardsley

    Nicole is a creative and strategic marketer with 14 years experience working for iconic Australian and UK brands. Nicole is currently Director of Brand & Communications at Virgin Mobile Australia, where she has spent the last three years leading the brand to produce fresh, innovative, social by design campaigns ‘#mealforameal’ and the interactive location based mobile application ‘Game of Phones’. Nicole led the team that was responsible for the 2014 Cannes Lions Effectiveness award winning campaign ‘Fair Go Bro’, which delivered Virgin Mobile the best sales and retention results ever. She also directed the biggest rebrand in Virgin Mobile Australia’s history, which has subsequently been adopted internationally by other Virgin Mobile businesses, setting a new global benchmark. 

    Prior to this Nicole spent six years working at Foxtel in a number of roles and marketing disciplines including direct marketing, brand, acquisition, product and strategic planning. As Brand & Acquisition Marketing Manager, Nicole delivered numerous high profile acquisition campaigns including Foxtel’s most successful sales campaign ‘EOFYS 2009’ and the Effie award winning ‘Good News Sale’ which delivered a record-breaking sales year for Foxtel.

    Prior to Foxtel, Nicole combined her passion for travel with her career, working in the UK for three years in retail marketing for CC, part of the Austin Reed Group and Allders Department Stores. Nicole started her career in advertising and direct marketing at David Jones in 2000, before this Nicole volunteered in the marketing media centre at the Sydney 2000 Olympics.

    Whilst growing and developing brands throughout her career Nicole has had some spectacular pit stops along the way – she’s hiked to Everest Base Camp and travelled the Trans-Siberian railway.

  • Paul Connell, Homecare Business Team Leader ANZ - Unilever

    Paul Connell

    Paul is  the Business Team Leader for Unilever’s Homecare business in ANZ and responsible for lightening the load/brightening homes of 27m people through brands including Omo, Persil, Surf, Comfort, Drive, Jif, & Domestos.

    Originally from London and now living in Sydney, Paul started his career at Unilever in the UK through the UFLP scheme in 2007. During his time in the UK, he has held various positions in Marketing & Customer from launching Dove Men+Care to developing  UK Shopper Marketing capability. Paul also was a founder of the Young Leaders for Sustainability Network built from his passion for both Social Enterprise and empowering Young leaders.  He joined the ANZ business in 2012, leading the Magnum, Cornetto & Streets Ice Cream brands before moving to his current position.  

    During this time, both at Unilever and personally he has been a consistent advocate for Social Enterprise and doing well by doing good. From setting up Young Leaders for Sustainability across 30 countries at Unilever to mentoring and working with several NGOs, Charities and Social Entrepreneurs on their Marketing and Commercial Strategies he has made it a mission to champion “social enterprise without compromise” and inspire belief in people to think differently, without constraint and take a lead to improve their own and others circumstances from the bottom up.

    Loves Lego unashamedly.

  • Pia Coyle, Head of Trading & Amplification - IKON Communications

    Pia Coyle

    Pia is currently Head of Amplification & Trading at independent Australian owned IKON Communications.  She leads a team of 40 planning and investment staff, ensuring that client’s media strategy is turned into a reality that drives business outcomes.  She is zealous about new media and innovation in channel, driving the team to think differently at every brief. Her passions include mentoring young traders, developing the team and ensuring she builds and maintains market leading relationships with suppliers and clients.

    Prior to this, she was the client lead on the Coca-Cola account, and oversaw that trading and negotiation output on Coke, Vodafone, Diageo & NIB. 

    Pia has a media agency pedigree that also includes global agency groups UM and Starcom.  At these agencies, she honed her planning, investment and client management skills, before moving into her current discipline head role at IKON. She has worked on almost every category during her 13 year career; Entertainment (Sony Pictures Theatrical), Finance (Commonwealth Bank, Virgin Money, BankWest), Insurance (NIB), Auto (Subaru), Beverages (Coca-Cola), FMCG (Goodman Fielder, SPC, Unilever), Cosmetics (L’Oreal)  Telco (Vodafone), Retail (Myer, Wesfarmers), QSR (Subway), Electrical (Panasonic), Tech (Microsoft) and Government (Australian Labour Party).

  • Rachel Taylor, Marketing Manager Carbonated Soft Drinks ANZ - PepsiCo

    Rachel Taylor

    Rachel joined PepsiCo in 2013 and is currently Marketing Manager of the Carbonated Soft Drinks portfolio for ANZ, leading a talented team to unlock growth for the Pepsi, Mountain Dew and 7Up trademarks, working hand in hand with our Bottlers.  Success to date includes share gain in a challenging market place, driven by disruptive innovation, strong communications and the delivery of engaging TTL activation programmes, including the 2015 ICC Cricket World Cup. 

    Prior to this, Rachel worked for Diageo for 9 years, moving to Sydney in 2011 to take up the role of Innovation Manager, where she most recently led the Vodka Innovation agenda, building a pipeline of new to world products and global SKUs to step change performance.  Highlights included developing and launching Smirnoff Double Black Vodka- a world first, along with new additions to the Smirnoff Flavours portfolio. 

    Prior to taking up leadership of the Vodka agenda, Rachel launched Johnnie Walker Double Black, Diageo Australia’s most successful innovation of 2012.  Before moving to Australia in 2011, Rachel held a series of Brand Management and Innovation roles for Diageo in London, most recently leading the Rum/Rum Based Spirits portfolio, during which time she led the Morgan’s Spiced team to unlock double digit growth, also leading a major repositioning for the brand. Her early experience includes Premix & Beer Innovation in Europe, as well as Brand Management roles on Baileys and Guinness in Great Britain.

  • Sean Hall, General Manager - Telstra

    Sean Hall

    Sean Hall is an awarded innovator, leader and strategist. With a diverse background that includes health and fitness, management, advertising and education he has been with Telstra for 7 years. Notably as General Manager of Brand Strategy, Marketing and Channels, Sean was responsible for many of Telstra’s largest and most successful change programs including the transformation of the Telstra brand, the introduction of the Net Promoter System, the launch of the Telstra Thanks loyalty program, and the introduction of Telstra’s purpose and values.

    Sean has been a key contributor to the repositioning of the brand and marketing function at Telstra as a strategic enabler of the corporate strategy. His commercial achievements include moving brand consideration from 48-63%, a staggering $3.5B increase in the Telstra brand value in the past 3 years and a significant contribution to increases in shareholder value with the share price reaching 14 year highs.

    Sean’s passion is for work that is unique, good for business and has a positive social impact. As well as multiple successful high profile campaigns, highlights include working with explorer/director James Cameron, partnering with the City of Sydney to make NYE more connected than ever before and the development of two award winning Google Glass apps for the visually and hearing impaired. He is a mentor with Youth Off The Streets and studying to be a trainer with Code Club . Sean expertise and through leadership has led to invitations to present for Mumbrella and the Australian Marketing Institute as well as to brands such as Westpac, BankWest, Elantis and GrainCorp.

    Currently supporting the CHRO as General Manager of Employee Experience, Sean is leading the design of the 2020 people strategy to create the organisational and cultural conditions on which to meet the future needs of Telstra’s people, customers and shareholders.

  • Sharon Lewis, Executive Producer - M&C Saatchi

    Sharon Lewis

    Sharon is currently the Digital Executive Producer at M&C Saatchi Sydney, recently named the second most innovative company in Australia as well as B&T’s 2014 Agency of the Year. Joining in 2010, Sharon started as Digital Producer and quickly progressed to her current role where she leads a team of 15+ digital producers, servicing all clients and companies within the M&C Saatchi Group, and was awarded Employee of the Year in 2013. With a focus on brand problem solving and innovation beyond traditional media, communications and advertising, Sharon thrives on creating an inspiring and creative environment for her team, and providing integrated solutions that are digital at the core.

    Her team produce everything from targeted display advertising, responsive websites and platforms, through to web and mobile apps, experiential activations, social media campaigns and games. Sharon sits on the leadership team, works closely with senior internal and external stakeholders, and is a major contributor to all new business initiatives – proactive or pitch.

    Sharon has worked on a multitude of trans-global marketing campaigns over her career, across various industries such as finance, electronics, travel, insurance, telecommunications, government, FMCG, automotive, fashion and entertainment. She has produced a number of global award winning campaigns for clients such as The Commonwealth Bank, Optus, Google, Westfield and Qantas.

    Before joining M&C Saatchi, Sharon spent four years in London working as a Project Manager at Conde Nast Digital, Account Executive at BBH, and started her career as a Marketing Executive for Small Luxury Hotels of the World.

  • Tim Kirby, Head of Account Management, Australia - Naked Communications

    Tim Kirby

    Tim is currently Head of Account Management at Naked Communications, Sydney, having been with the agency for over four years. In his current role Tim is responsible for client leadership across the entire agency portfolio, new business efforts, and he contributes to broader agency management.

    Prior to joining Naked, Tim spent four years learning the agency ropes at The Marketing Store, Sydney, where he joined as an Account Director and subsequently led teams working on a wide variety of brands as he developed into a Group Account Director role.

    Tim’s time at The Marketing Store was his first taste of agency life, having made the move agency-side after a stint working in the marketing team at Foxtel, where he was responsible for acquisitions marketing to residents of apartments.

    Tim’s career in marketing started in the UK, as a graduate of Red Bull’s Student Brand Manager programme while at university. Upon completing his degree he joined Red Bull full time, working up to the position of Regional Brand Manager and gaining invaluable experience across everything from sales promotions to PR, and from athlete management to advertising.

  • Vanessa Sanford, Executive Manager Social and Digital Channels - Commonwealth Bank

    Vanessa Sanford

    Vanessa Sanford is an award winning marketer with over 10 years experience spanning agency and in-house roles.  Vanessa is passionate about delivering innovative marketing and media campaigns that are underpinned by business objectives.

    As Executive Manager, Social and Digital Channels, Vanessa is responsible for driving the strategy for social media channels, as well as governance and best practice across CBA Group. She is also championing content marketing across the business, driving a fundamental shift in how CBA engages with customers.

    Prior to her current role, Vanessa led the CBA media account at IKON. Over 4 years as Client Service Director Vanessa demonstrated strategic media planning abilities and stakeholder management skills. She has a proven track record in delivering innovative campaigns through the line to deliver ROI.

    Vanessa’s background in digital media, strong analytical thinking, customer centric approach, and ability to identify trends position her to drive initiatives that have a transformative impact on business operations and improved profitability.

    Vanessa is a passionate and motivated leader; with experience in managing teams of all sizes from both specialised and diverse functions.

  • Victoria Cooper, Marketing Director - Goodman Fielder

    Victoria Cooper

    Victoria is currently Marketing Director at Goodman Fielder looking after the Pastry, Sweet bake and Meals portfolio spanning Australia, New Zealand and APAC. Her key focus in this role is leading the strategic development of the brands and creating an long term innovation pipeline with full P&L accountability. She was promoted to this position from Marketing Manager where she looked after the Sauce & Accompaniments portfolio leading the brand development of Praise and Paul Newman’s Own where she took Praise to it’s highest share ever in it’s 50 year history. Prior to this she has worked her way up through the company since 2007 marketing the White Wings and Pampas brands. Before entering the world of FMCG Victoria was in the financial services industry working at KPMG for three years in their marketing team in Auckland and her first role out of university was based in Sydney working for the accounting firm PKF in their business development team. Victoria’s key strengths are in strategic planning and building alignment and focus in a business. She has a strong desire to make a difference on the brands and businesses she works for and has strong capabilities in building brands and creating momentum for change.

  • William Papesch, Marketing Manager - DBG Australia Pty Ltd (Business Subsidiary of Heineken & DB Breweries NZ)

    William Papesch

    William Papesch, marketing manager at Heineken-owned Drinkworks Australia, is one of Australasia’s most-awarded marketers in 2014.

    Will has recently been promoted from an Auckland-based role to build and lead a brand portfolio of eight beer and cider brands in the Australian market to underpin planned business growth. Heading up the marketing team, Will aligns with marketing teams globally to roll out local activity for brands such as Tiger, Monteith’s and Sol.

    Prior to Drinkworks, Will was marketing manager for one of New Zealand’s most iconic brands, Tui at DB Breweries (also Heineken-owned). Will played an integral part in the success of two world-renowned marketing campaigns, Tui ‘Catch a Million’ and ‘Beer Plumber’. Both campaigns have brought Heineken much success, picking up a Grand Effie (NZ), four golds at SPIKES Asia Singapore, two golds at the Australian APMA Star Awards, and a prestigious gold Cannes Lions, to name a few.

    At Tui, Will was also responsible for the brand’s sports leverage activity with the Hurricanes and Crusaders Super Rugby teams, as well as secured sponsorship rights for the 2015 Cricket World Cup in New Zealand. 

    Before joining DB in 2010, Will worked as a brand manager at Hansells Food Group where he helped grow the food business into a global success story. It was here that he developed and launched dozens of new products, and most notably was the lead in growing the global oil brand, Alfa One, now New Zealand’s largest cooking oil brand.

    Will began his marketing career at the Sanitarium Health Food Company, working on Weet-Bix and also involved in the Kids Triathlon and All Blacks promotions.

    With more than 40 Australasian and international awards under his belt, Will is on a trajectory to ongoing success in the global arena.