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News from the UK – The Marketing Academy UK Newsletter

We’re about to disappear down the black hole that is the Christmas period, to appear on the other side in a fresh new year… and what a lot 2018 has in store for The Marketing Academy! But before we get into all that, we thought we’d bring you one final review of what’s been going on.

The Fellowship
Last week we were delighted to announce the selection of our 19 CMO’s and marketing leaders at the top of their organisations who will become the 2018 cohort of Fellows, and gain insights and skills to help them make the transition on to Boards and into the CEO role. You can find out who made the final list on our blog here.

The Scholarship
“I can’t believe how quick time has passed since the 30 of us gathered for the first time, unaware really what the Marketing Academy had in store for us just back in May… The way the academy has bonded 30 strangers is like nothing I have ever experienced before.  Yes, we all have a trade in common, however, the genuine enthusiasm, friendship, shared experiences and wealth of knowledge is phenomenal and is a testament to the time that goes into the selection process for entry.”
More from current Scholar Steve Marks on his year so far on our blog here. And of course…

Nominations are Open!
We’re looking for the next generation of marketing leaders for the 2018 Scholarship, and we need your help in doing so. Good candidates will be brilliant marketers, either brand or agency side, with between 5 and 15 years marketing experience. They should be in a position of leadership already (be it man management or as part of a team). Nominations for the Scholarship are open on our website until midnight on 19th February!

News from Down Under…
We are just coming to the end of the nomination process and the applications are flooding in. If you know of any marketing talent in Australia you have until the 18th December 2018 to nominate. You can do that here.

Partner Spotlight – Kantar Millward Brown

WPP and Kantar Millward Brown have announced the first BrandZ™ Top 50 Most Valuable UK Brands. The ranking includes some of the most famous brands in the world, and reflects the UK’s role as a centre for financial services, energy exploration and communications. Many brands are incredibly strong and enduring, and are successfully keeping step with consumers’ changing attitudes. However, the study reveals ‘an innovation gap’, putting some UK brands at risk from smaller, newer rivals. Read the full report: 200+ pages of analysis on how the most successful brands are performing, and strategies for building healthy brands that will stand the test of time.

The Foundation

We were featured in this profile by the fabulous Marketing Week looking at the diversity and talent challenges our industry faces, and the work we’re trying to do to begin to solve them!

Inspire
We are proud to say that since our launch in 2014, together we’ve inspired 2,171 people through 35 learning events held in London!
As the year draws to a close, we want to take this opportunity to say a massive thank you to everyone who’s helped make the Inspire learning series a reality. It has edged us even closer to inspiring more individuals through our accessible learning offer, as well as helping more youngsters who have had a challenging start in life get into careers in marketing.
None of this would be possible without the support of our partners. Mr President and 15 Hatfield for hosting our events, our talented speakers who give up their time to come and inspire others every month and everyone who has attended an Inspire event in the past. And a final thank you to all our volunteers who donate their time on top of busy day jobs.
Merry Christmas and we hope to see more of you in 2018! Click here to find out what Inspire events we have coming up next year.

Partner Spotlight – Facebook

Facebook is an integral part of the Marketing Academy community and they would like your help in learning more about what UK marketers think about Facebook a partner. Feedback is a gift and to help them be the best partner possible to the UK advertising industry, they have teamed up with Circle Research to capture your feedback. Please click here to take part in the survey before 13th December 2017 – the survey should take no more than 10 minutes to complete.

Congratulations to Marketing Academy Family Members…
Current Scholar Georgina Altman is now Proposition Strategist at Google
Scholar Alumni Jack Lowman has been promoted to Deputy Director of Marketing at The Prince’s Trust
Fellow alumni Lizzie Johnson is now MD of Conviviality
Scholar Alumni Jon Marchant is now Brand Marketing Lead at Simba Sleep
Scholar Alumni Benedict Pringle is now Business Direct at CHI & Partners

AND AN ENGAGEMENT! 
Engagement of 2014 Scholar Alumni Natasha Pergl and Jonathan Gibbs.
(Disclaimer: we are not a dating agency… well, not all the time!)

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