Category Archives: Recommended Reading

Stickier Marketing is a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagement, … Continue reading

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Inspiring leaders make us want to achieve more. They persuade us to their cause, win our active support, help us to work better together and make us feel proud to be part of the teams they create. So if we … Continue reading

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There are so many small things you can do to make a big difference in your career, and this book unlocks the tools to make that happen. In today’s current economic climate, it is important to stay ahead of the … Continue reading

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Choices – you make them every day and every one has a ripple effect on the direction in which your life is going. Whether it’s to have that bacon sandwich for breakfast rather than the healthy muesli, or which career … Continue reading

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From the bestselling author of Blink and The Tipping Point, Malcolm Gladwell’s Outliers: The Story of Successoverturns conventional wisdom about genius to show us what makes an ordinary person an extreme overachiever. Why do some people achieve so much more … Continue reading

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Thinking Fast and Slowoffers a whole new look at the way our minds work, and how we make decisions. Why is there more chance we’ll believe something if it’s in a bold type face? Why are judges more likely to … Continue reading

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Do you sabotage your own happiness and success? Are you struggling to make sense of yourself? Do your emotions sometimes dictate your life? The Chimp Paradox is an incredibly powerful mind management model that can help you become a happy, confident, … Continue reading

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Twenty Global Experts Cover Branding Through a Unique Approach With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts, The Definitive … Continue reading

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How a mass movement for good is great for business. A generation of people around the world, from Boston to Bangkok, from New York to New Delhi, are making everyday choices in ways that defy traditional logic. They are judging … Continue reading

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The Brand Challenge provides a comprehensive and topical examination of the application of branding across a variety of sectors including luxury goods, finance and not-for-profit; it proves essential reading for anyone involved in branding decisions or wanting to know more … Continue reading

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