What a start to 2018 it has been. Our 2017 Scholarship class have graduated in style, our 2018 Fellowship kicked off in the Austrian Alps, we’re on the verge of launching five new apprenticeships via the Foundation, and the Inspire team have launched their 2018 calendar.

And news just in…we are extremely delighted and excited to announce that The Marketing Academy USA will be launching in Spring 2018.  Powered by Salesforce, The Marketing Academy USA Scholarship Programme will follow the same layout as the UK and Australia incorporating our 4 P’s – Personal Development, Professional Development, People Development and Purpose.  If you would like to get involved (or know anyone who may want to get involved) as a sponsor, mentor, coach, judge or speaker please email Michaela@themarketingacademy.org.uk

Here is your update on all things Marketing Academy!

Scholarship update:

Last Thursday we were delighted (and a little bit sad) to graduate our Scholarship cohort of 2017 in true style at the citizenM Hotel, Tower Hill. Charlotte Langley, Scholar, summed up what has been an amazing year and everything she learned on our blog.

“All good things come to an end and how sad all the 2017/18 scholars are that our 9-month programme is now over, but how lucky we are to have had what can only be described as a life-changing experience.”

Thank you to the mentors, coaches, partners, speakers and everyone who made the year possible, particularly those who were winners of the 2017 Mentor Awards.

We can’t wait to do it all again with the 2018 cohort. Speaking of which… there are less than 7 days remaining to nominate your future marketing talent here!

Fellowship Update

The recently appointed 2018 Fellows spent a packed four-day stay at McKinsey and Co’s Alpine University in Kitzbuhel, Austria where they kicked off their 9-month Fellowship journey.  You can meet the new fellows here.

The week began with masterclass sessions in all areas of board stewardship, and included cutting-edge knowledge and leadership lectures run by Thomas Barta. In the evenings there was also enough time for a touch of curling! Mentoring has commenced and they are starting to work with their coaches organised by Wisdom 8. They’ll be together again in London for their second 4-day residential in June.

It’s official – 2018 has kicked-off with a flying start. We held the first of our 2018 events – a coaching breakfast with Alexandra Lichtenfeld, founder of Client Matters – and have nearly filled our 2018 calendar. There’s a full list of upcoming events below but these are 2 we’re particularly excited about: Our annual Inspire Live event and a lecture with Professor Mark Ritson.

Inspire Lecture: Mark Ritson – Marketing in 2018. F**k Me. In an animated and applied talk, Professor Mark Ritson will spend the morning of 5th March reviewing the current state of marketing thinking and offering practical suggestions on how to be a successful marketer when all around you appear to be losing the plot. Find out more and buy your ticket here. We’ve partnered with AAR, the experts in client:agency relationships to bring you this event.

Inspire Live: The work revolution. Back for a 5th year on 26th April our flagship event – Inspire Live – gathers an inspiring array of speakers and focuses on how to future-proof your business, your leadership and yourself. We’ll make sure you leave the day feeling energised; with practical actions for your personal development and your business. Get ahead of the work revolution and grab your ticket before they sell out!

And also in the calendar are:

  • The Power of Improvisation (Coaching Breakfast, 8th March). Tickets here.

  • How to be a Creative Ninja (Coaching Breakfast – 24th May) Tickets here.

  •  Leading with Boom (Coaching Breakfast – 28th June). Tickets here.

100% of the funds raised from all Inspire events are donated to The Marketing Academy Foundation.

Foundation Update

We have now received the grant funding for our five Direct and Digital Marketing Apprentices and are now recruiting for the Individuals starting at Virgin Atlantic and The Marketing Society. We will be seeking applications for more host companies in March.

We are developing a schools outreach programme in partnership with Atomic and hope to connect this with a summer internship for 10 people and will be approaching potential sponsors this month.

Current apprentices, Kennedi and Roberta, are studying hard for their CIM Foundation certificates and are thriving at The Prince’s Trust. We will be continuing our eight-year partnership by providing the Trust with another apprentice when the ladies leave in the summer!

Partner Spotlight: Brand Learning

New research from Brand Learning reveals that managers are vital in translating strategy into winning solutions, enabling a growth culture and developing talented teams for the future, but they are one of the least supported cohorts in organisations today.

The daily reality of being a manager is tough. Only 18% of managers focus on commercial success through developing people. Not through a lack of desire to support people growth, rather a lack of practical support in connecting people growth to business growth. Sound familiar?

The research uncovered 3 Growth Practices for Managers that are easy to adopt, have immediate performance impact, and are available by downloading the toolkit

Job Moves

Fellow Alumni Gary Booker is now Chief Marketing, Innovation & Strategic Officer at Rentokil Initial
Fellow Alumni Kristof Fahy is now Chief Customer Officer at Hostelworld Group
Fellow Alumni Otto Rosenberger is now Chief Operating Officer at Iglu
2017 Scholar Jess Haigh is now Acting Managing Director for Cedar Hong Kong
2012 Scholar Jenny Jones is now Director at Rosebank Gardening
2017 Scholar Andrew Brown is now Senior Brand Manager at Hasbro
2017 Scholar Lottie Unwin is now Brand Manager at Dynamo Mortgages
2017 Scholar Silke Wexoe is now Senior Strategy Lead at Bow & Arrow
2011 Scholar Sarah Ellis is now Managing Director at Gravity Road

Recommended Reading:

Working Identity, Herminia Ibarra. A book that explores rather deeply what it means to change roles and how people have dealt with these challenges.

The Alchemist, Paulo Coelho. An inspirational fable about making one’s personal dreams come true.

The Leadership Mystique,Manfred Kets de Vries. The book demystifies CEO leadership and gives practical advice for senior leaders

The Secrets of CEOs: 150 Global Chief Executives Lift the Lid on Business, Life and Leadership,

Steve Tappin and Andrew Cave.

Five Reasons Why it’s Lonely at the Top, M. Ena Inesi and Adam D. Galinsky. An article looking at reasons for distance between bosses and staff (and what to do about them).
Developing Executive Teams, Mindy Hall.

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“A truly great Mentor is hard to find, difficult to part with and impossible to forget’’

The Marketing Academy is a staunch advocate of the power of mentoring. So much so that mentoring has formed a core part of their coveted Scholarship Programme for the last 8 years. The 9 month development programme for emerging talent attracts hundreds of the industry’s highest profile CEO’s and CMO’s who each gift their time to mentor the Academys Scholars.

For the 8th year running the graduating class of 30 Scholars have each selected just one person from all the inspirational leaders they’ve met during the 2017 programme to receive a ‘Mentor Award’, a small way of appreciating the individual who’s advice or input made an extra special impact. It’s one of the only industry awards that recognises leaders on a personal level rather than for the job they hold.

Founder & CEO of The Marketing Academy Sherilyn Shackell said ‘Mentoring has always been a key pillar of our programmes. Our Mentors and speakers gift their time, freely sharing their wisdom and experience to help us nurture and develop our Scholars. We are privileged to have so many of the Uk’s greatest marketers and leaders advise, encourage and inspire our Scholars and we created these Awards as a way to celebrate these extraordinary people’.

The Marketing Academy’s 2017 graduating Scholars announced these special accolades during their graduation event at CitizenM Hotel on 8th February at Trinity Square.

The winners of The Marketing Academy Mentor Awards are…

Adam Johnson, Director of Marketing, Global Media Group
Alastair Pegg, Marketing Director, The Co-Operative Bank
Andrew McGuinness, CEO, Ellipsis Entertainment
Ben Slater, CEO & Founder, Bow and Arrow
David Pearl, Founder, Pearl Group
Ed Smith, General Manager Europe Integrated Marketing, Amazon
Guy North, Managing Director, Freeview
James Brett, Founder, Plant for Peace
Jennelle Tilling, Founder and Chief Brand Strategist, Marketing with Insight
Keith Moor, CMO, Santander
Lindsay Pattison, Global Chief Transformation Officer, WPP
Mark Cripps, EVP, Brand and Digital Marketing , The Economist
Michele McGrath, COO, Brand Learning
Michelle Hutton, Managing Director, Global Clients, Edelman
Neil Macgeorge, former Marketing Director for Punch Taverns,
Nigel Holland, Regional President, EMEA, Tata Global Beverages
Peter Markey, Director of Marketing, TSB Bank
Richard Tyler, Director of Performance & Possibility, BTFI
Rob Weston, Global Brand & Marketing Director, GM & Food, Marks and Spencer
Russ Lidstone, CEO, The Creative Engagement Group
Sara Bennison, CMO, Nationwide Building Society
Sara Cremer, CEO, Redwood Group
Sarah Warby, Former Marketing Director, Sainsbury’s Supermarkets
Simon Biltcliffe, Managing Director, Webmart
Stephen Woodford, CEO, Advertising Association
Steve Radcliffe, Leadership Expert, Author & Keynote Speaker
Steve Walker, Marketing Consultant, Two Sides Communications
Thomas Barta, Author & Keynote speaker
Tim Duffy, Chairman, M&C Saatchi
Toby Jenner, Worldwide COO, MediaCom Worldwide

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We’re about to disappear down the black hole that is the Christmas period, to appear on the other side in a fresh new year… and what a lot 2018 has in store for The Marketing Academy! But before we get into all that, we thought we’d bring you one final review of what’s been going on.

The Fellowship
Last week we were delighted to announce the selection of our 19 CMO’s and marketing leaders at the top of their organisations who will become the 2018 cohort of Fellows, and gain insights and skills to help them make the transition on to Boards and into the CEO role. You can find out who made the final list on our blog here.

The Scholarship
“I can’t believe how quick time has passed since the 30 of us gathered for the first time, unaware really what the Marketing Academy had in store for us just back in May… The way the academy has bonded 30 strangers is like nothing I have ever experienced before.  Yes, we all have a trade in common, however, the genuine enthusiasm, friendship, shared experiences and wealth of knowledge is phenomenal and is a testament to the time that goes into the selection process for entry.”
More from current Scholar Steve Marks on his year so far on our blog here. And of course…

Nominations are Open!
We’re looking for the next generation of marketing leaders for the 2018 Scholarship, and we need your help in doing so. Good candidates will be brilliant marketers, either brand or agency side, with between 5 and 15 years marketing experience. They should be in a position of leadership already (be it man management or as part of a team). Nominations for the Scholarship are open on our website until midnight on 19th February!

News from Down Under…
We are just coming to the end of the nomination process and the applications are flooding in. If you know of any marketing talent in Australia you have until the 18th December 2018 to nominate. You can do that here.

Partner Spotlight – Kantar Millward Brown

WPP and Kantar Millward Brown have announced the first BrandZ™ Top 50 Most Valuable UK Brands. The ranking includes some of the most famous brands in the world, and reflects the UK’s role as a centre for financial services, energy exploration and communications. Many brands are incredibly strong and enduring, and are successfully keeping step with consumers’ changing attitudes. However, the study reveals ‘an innovation gap’, putting some UK brands at risk from smaller, newer rivals. Read the full report: 200+ pages of analysis on how the most successful brands are performing, and strategies for building healthy brands that will stand the test of time.

The Foundation

We were featured in this profile by the fabulous Marketing Week looking at the diversity and talent challenges our industry faces, and the work we’re trying to do to begin to solve them!

Inspire
We are proud to say that since our launch in 2014, together we’ve inspired 2,171 people through 35 learning events held in London!
As the year draws to a close, we want to take this opportunity to say a massive thank you to everyone who’s helped make the Inspire learning series a reality. It has edged us even closer to inspiring more individuals through our accessible learning offer, as well as helping more youngsters who have had a challenging start in life get into careers in marketing.
None of this would be possible without the support of our partners. Mr President and 15 Hatfield for hosting our events, our talented speakers who give up their time to come and inspire others every month and everyone who has attended an Inspire event in the past. And a final thank you to all our volunteers who donate their time on top of busy day jobs.
Merry Christmas and we hope to see more of you in 2018! Click here to find out what Inspire events we have coming up next year.

Partner Spotlight – Facebook

Facebook is an integral part of the Marketing Academy community and they would like your help in learning more about what UK marketers think about Facebook a partner. Feedback is a gift and to help them be the best partner possible to the UK advertising industry, they have teamed up with Circle Research to capture your feedback. Please click here to take part in the survey before 13th December 2017 – the survey should take no more than 10 minutes to complete.

Congratulations to Marketing Academy Family Members…
Current Scholar Georgina Altman is now Proposition Strategist at Google
Scholar Alumni Jack Lowman has been promoted to Deputy Director of Marketing at The Prince’s Trust
Fellow alumni Lizzie Johnson is now MD of Conviviality
Scholar Alumni Jon Marchant is now Brand Marketing Lead at Simba Sleep
Scholar Alumni Benedict Pringle is now Business Direct at CHI & Partners

AND AN ENGAGEMENT! 
Engagement of 2014 Scholar Alumni Natasha Pergl and Jonathan Gibbs.
(Disclaimer: we are not a dating agency… well, not all the time!)

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The Marketing Academy has announced that it is to hold its “2017 SHOWCASE LECTURE” on 25th October 2017 in Sydney. This special event will conclude the Marketing Academy’s 2017 Scholarship Programme prior to the graduation of the Academy’s 30 strong cohort and will feature industry leaders including Clemenger BBDO’s CEO Andy Pontin, The Ethics Centre Executive Director, Dr Simon Longstaff AO FCPA FRSN, Pip Arthur, CMO Microsoft Australia and the Marketing Academy Founder & CEO Sherilyn Shackell.

This year’s Scholarship Programme, sponsored by PwC, Microsoft, News Corp, Google and Commonwealth Bank, began in March when the 2017 scholars were announced. Each scholar was selected from across the marketing, media, communications and advertising sectors – representing the best of the best from agency, client-side, corporate, charity, entrepreneurs, media and publishers. The 30 Scholars of this year’s programme have undertaken an intense nine-months of powerful mentoring, coaching and lectures from great CMOs, CEOs and business leaders across Australia and the world.

Sherilyn Shackell, Founder & CEO of The Marketing Academy said “We are thrilled to see our third cohort of scholars present their showcase to the industry. We truly hope that everyone will be inspired by these 30 marketers at what promises to be a great event”.

The Lecture this year will focus on the pillars that underpin the programme:

•          Be an extraordinary human

•          Be an inspirational leader

•          Be an exceptional marketer

•          Be a change maker

In what will be an engaging and entertaining showcase the discussions will cover how the industry is creating marketing leaders of tomorrow, and how authentic leadership can improve performance, people engagement and commercial results whilst remaining an overall good human!

Clemenger’s Pontin, who has been involved with The Marketing Academy since its Australian launch in 2015, commented “Everyone in our industry complains about the lack of talent, but few are prepared to do anything about it. Clemenger has been a proud supporter of The Marketing Academy from day one and is committed to helping develop the next generation of industry leaders”.

The Marketing Academy’s Class of 2017 are:

•          Amanda Fuller, Managing Partner & APAC Regional Lead, DDB Group

•          Andrew Da Silva, Head of The Travel Team, MediaCom

•          Brent Whelan, Group Marketing Manager Spreads & Beverages, Fonterra

•          Cally Scivetti, Marketing & Strategy Director, Val Morgan

•          Chris Gross, Marketing Director, Audible Japan

•          Colin Glynn, Head of Insights, Lion Co

•          David Griffiths, Managing Director, Iris Worldwide

•          Ebonie Newman, Director of Sales APAC, Storyful

•          Gary Elphick, Founder & CEO, Disrupt Sports

•          Jacquelyn Cowardin, Group Business Director, DWA

•          James Stewart, Director Emerging Products, IAG

•          Jane King, Senior Marketing Director, APN Outdoor

•          Jayne Andrews, Marketing Director, Carnival Australia

•          Julia Donnan, Head of Hardware Marketing, Google

•          Kara May, Group Director Marketing, Knight Frank

•          Kate Gamble, General Manager, Resolution

•          Kathy Damatopoulos, Performance Media Manager, Suncorp Group

•          Lucie Wolstenholme, Head of Marketing Oceania, Nestle

•          Margy Vary, Head of Marketing, The Guardian Australia

•          Matt Parkes, Executive Manager Deposits, Transactions, Youth, CBA

•          Mimi Flemming , General Manager , Vice Media

•          Nathan Wilson, Senior Product Marketing Manager, Microsoft

•          Niki Allen, Head of Marketing, BT Investment Management

•          Paul Den, Partner, Banter

•          Pia Chaudhuri, Creative Director, One Green Bean

•          Ruth Taylor, Senior Brand Manager, Yum! Restaurants International

•          Sarah Jauncey, Head of Brand Marketing & Communications, Cancer Council NSW

•          Sarah Peacock, Marketing Director, True Local

•          Simon Davies, Managing Director, Bastion Brands

•          Tim Kenward, Group Brand Manager, McDonald’s Australia

The Showcase Lecture, sponsored by Seven West Media, Macquarie University, Clemenger BBDO, Sydney Opera House, B&T and Mediacom, will be hosted by Val Morgan Cinema Group and held at Event Cinema, George Street, Sydney on the 25th October.  FREE tickets are available to anyone within the industry, but numbers are limited so book soon!

https://www.eventbrite.com.au/e/the-marketing-academy-2017-showcase-lecture-tickets-36943828987

Nominations for the 2018 Scholarship Programme are also now open. Check out www.themarketingacademy.org.au for more information.

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We’ll start with a confession. We’re still recovering from our first ever Summer Campus over the weekend. Covering the Marketing Academy’s 4Ps (Personal, People, Professional, and Purpose Development), our lucky delegates heard from such a variety of speakers including Adam & Eve, Virgin Atlantic, Ogilvy, MCordis, L’Oreal, Livity and The Mix. Boot Camp regulars in the form of Oli Barrett and James Brett and a handful of our own Scholars, Fellow and Alumni also offered their inspiring stories…

 

 

 

It was epic – thank you to all who came and made it what it was! Particularly thanks must go to System 1 for sponsoring it. Anyway, here is a dose of other news and updates from across the whole Marketing Academy family.

The Scholarship Programme in the words of Alice Ter Haar (Current Scholar)
As I reflect on the first 3 months of The Scholarship, one word immediately springs to mind. Appreciation.

Firstly, for how lucky I am to have been selected for this money can’t buy opportunity – thank you to all the heroes who through blood, sweat and tears keep it going every year.

Secondly, for my fellow scholars who I am grateful to begin counting as friends. They’re a diverse bunch of exceptional humans, and it’s an honour to be on this journey together.

Thirdly, I have learnt be grateful for appreciation itself. I now set aside time to think about all the things I have to be thankful for each day – and there’s tons. But there’s something even better: the transformational power of appreciating others. You can make someone’s day just by pointing out the good things you see around you. Priceless. If you do one thing today, I urge you to think about who you can offer appreciation to – and do it!

And nominations for 2018 are still open!

They are flying in already, so if you know exceptional individuals in our industry who could benefit from everything the Scholarship has to offer, then get nominating at our portal now. (Pro tip: the sooner you nominate, the more time your nominee has to complete their application!).

Inspire

We’ve had an awesome summer of Inspire Breakfasts, including two in July. The first was from David Pearl and Chris Barez-Brown on Creativity and Curiosity, followed by Max Dickens hosting a workshop on Storytelling a few weeks ago. And the calendar is full for September and October too:

  • 12th September – Samantha L Fay, Global Brand Director for Guinness World Records talks about the art of setting goals and achieving them. A few tickets are still available here.
  • 28th September – Penny Ferguson, the Living Leader is in London to share her view on leadership at all levels. Tickets have sold out.

19th October – Daianna Karaian, Founder of Thoughtful Works, shares her view of how mission-led startups hold lessons for brands seeking – or maybe just considering – “purpose”. Tickets are on sale here.

The Foundation

We did it! After a confection of form-filling and question answering, we are official. You may now call us… Registered Charity Number 1173977. Catchy!

Much more important, our two apprentices who are hosted at The Prince’s Trust are happy, loving their jobs and doing really well there. We are embarking on the new official government Apprenticeship Programme with them, which is a bit of a challenge, but we are delighted to be trailblazers!

There are lots of other schemes coming to fruition in the final part of 2017, including a direct marketing initiative and an official launch and industry fundraising initiative. Watch this space!

The Fellowship

“It is a truly remarkable programme, led and run by remarkable people, I would encourage any CMO or Senior Marketing professional who is considering General Management and a CEO path to apply, you will learn a lot about yourself, new skills, become a better leader and have a lot of fun along on the way.”

Lizzy Johnson, Global Brand and Marketing Director at Quintessential Brands Group, says it all for us here in her summary of her year on the Fellowship so far.

Applications for the 2018 programme are open here and you can hear what our Alumni think by watching this short video.

The Marketing Academy Australia

After a cracking Scholarship Boot Camp in mid-July, it’s hard to believe that the programme only has 2 months left for this year’s cohort. Sad as that is, it means we’re on the lookout for the next generation of marketing leaders to take part in the 2018 programme! Australia nominations close on 15th December and all the details can be found at http://www.themarketingacademy.org.au/

The IPA relaunches its Foundation Certificate Qualification
The award winning IPA Foundation Certificate online learning programme provides junior industry people, regardless of discipline, with the knowledge to perform their roles with confidence and expertise. Since its inception in 2003, over 9,000 people have passed the IPA’s Foundation Certificate qualification globally.  In 2017 the content has been completely updated by the IPA and industry experts to reflect the rapid changes taking place in the communications industry – from programmatic buying to AR and AI capabilities. Changes in platform and design also mean that the whole learning experience is now mobile-first, through the IPA app.

The new learning goes live on 2nd October 2017 and the exam will take place on Monday 26th Feb 2018 at locations all over the UK.  The price for IPA members is £250 (+VAT) and for non-members is £500 (+VAT). If you would like to know more, please contact Sara Assumani at the IPA (sara.assumani@ipa.co.uk) or you can book here.

Congratulations to Marketing Academy Family Members…
(Fellow) Claire Cronin is now Senior Vice President Marketing at Virgin Atlantic
(Fellow Alumn)i Sophie Goldschmidt is now CEO at World Surf League
(Scholar) Adam Holmes has become a Partner at Brother Film Co.
(Scholar Alumni) Cristina Loaiza been promoted to Brand Strategy Manager at Sainsbury’s
(Scholar Alumni) Jamil Bhatti has moved to Edelman as Creative Director
(Scholar Alumni) Sophie Howard has moved to Facebook as Industry Marketing Manager for Facebook & Instagram
(Scholar Alumni) Celine Naude has moved to TechData UK as Head of Marketing Services
(Scholar Alumni) Hannah Penn has been promoted Deputy Head of Account Management
(Scholar Alumni) Masha Voskresenskaia has moved to Coca Cola as Associate Director, Coca Cola European Partners
(Scholar Alumni) Kate Taylor-Tett has moved to Snatch Inc as Head of U.K. Marketing

And some recommended reading…
Why The CMO Is The CEO’s Super-Weapon by our very own Sherilyn Shackell in CMO Magazine.
Think and Grow Rich! by Napoleon Hill.
Spike: What are you great at? by Rene Carayol.
And a whole lot of other great blogs – from Scholars and Fellows alike – on the Marketing Academy website here.

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The Marketing Academy has opened nominations for the 4th year of its highly coveted programme which gives aspiring marketing leaders the skills and knowledge to get to the top of their industries.

Each year 30 of the Marketing, Advertising, Media and Communications industries brightest talent are selected to undertake this 9 month, part time and completely free leadership development programme.  To take part in the Scholarship Programme potential Scholars first need to be nominated via www.themarketingacademy.org.au and submit a 3 part application by midnight on 15th December 2017. All nominees then take part in a three stage selection process in order to be offered a Scholarship which begins in March 2018.

Sherilyn Shackell, Founder of The Marketing Academy said: ‘I’m delighted to be opening nominations for our 4th year in Australia. The programme enables our Scholars to become the best versions of themselves in every context which in turn means that Australia’s brands and agencies can reap the benefits of nurturing these highly talented, committed and passionate leaders. We’ve opened the nominations earlier than previous years to give employers time to select the talent and nominees more time to prepare their applications’.

The Scholarship programme is designed around 4 core learning modules; Personal development – be an extraordinary human being; Professional development – be an exceptional marketer; People development – be an inspirational leader; and Purpose – be a change maker.

The 2018 Scholarship Programme includes;

  • One to one mentoring sessions with Australia’s most experienced leaders from the world of marketing and advertising. The line-up of Mentors in the programme has included; John Steadman Chairman, WPP; Leigh Terry CEO, IPG Asia; Russel Howcroft Chief Creative Officer, PwC; Mark Reinke, Group Executive Marketing Suncorp;  Professor Mark Ritson; Marty O’Halloran, Chairman DDB; Phillip Lynch, MD Johnson & Johnson; Robbert Rietbroek, CEO PepsiCo to name just a few.
  • Three immersive residential Boot Camp’s packed with inspirational speakers and masterclasses
  • 9 months of one to one coaching with an Executive Coach
  • 4 Scholarship Lectures, each hosted by recognised subject matter experts

Chris Gross Marketing Director of Audible Japan and current Scholar said ‘As dramatic as it sounds, it is a life changing program. Be ready to change as a human being, a leader, a marketer and a change maker – because that will happen. Without a doubt, this is the best education or self-improvement experience I’ve done, and the one I’ve had the most tangible results and improvements from. Don’t let the cultish language of the Alumni scare you, it just really is that good and we all believe in it that much.

Another Alumni of the programme Niki Allen Head of Marketing for BT Investment Management said  ‘There are few experiences that provide a real opportunity for you to grow professionally.  There are even fewer that have the ability to change your outlook on your profession, your career and your working relationships.  And there are but a handful that have the potential to impact your core beliefs and who you fundamentally are.  The Marketing Academy Scholarship Programme is such an experience.  Run, don’t walk, to participate’

The Scholarship Programme is open to all marketers within brands and agencies with between 10 and 20 years experience.  Scholarship places are also granted to entrepreneurs.

The Marketing Academy is currently sponsored by Google, Commonwealth Bank, Microsoft, News Corp Australia and PwC. The Lecture element of the programme is supported by Mediacom, Seven West Media, Macquarie University and Clemenger BBDO.

 Deadline for applications is 15th December 2017

GO TO www.themarketingacademy.org.au to nominate

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“A truly great Mentor is hard to find, difficult to part with and impossible to forget’’

The Marketing Academy is a staunch advocate of the power of mentoring. So much so that mentoring has formed a core part of their coveted Scholarship Programme for the last 7 years. The 9 month development programme for emerging talent attracts hundreds of the industry’s highest profile CEO’s and CMO’s who each gift their time to mentor the Academys Scholars.

Every year the graduating class of 30 Scholars each selects just one person from all the inspirational leaders they meet across their Scholarship year to receive a ‘Mentor Award’, a small way of appreciating the individual who made an extra special impact. It’s one of the only industry awards that recognises leaders on a personal level.

Founder of The Marketing Academy Sherilyn Shackell said ‘We are so lucky to have some of the UK’s greatest marketers and leaders donate their time to advise, encourage and share experiences with our Scholars.  We created the Mentor Awards as a way to celebrate those extraordinary people who donate their valuable time to help develop the next generation of leaders’

The Marketing Academys graduating Scholars announced these special accolades during an event at the British Film Institute on 9th May at London’s Southbank.

The winners of The Marketing Academy Mentor Awards are…

Andy Duncan, CEO of Camelot

Ben Fennell, CEO of BBH

Camilla Harrisson, Partner & CEO of Anomaly London LLP

Catherine Flynn, Senior Leader of Facebook

Charles Allen, Marketing Director of Arsenal Football Club

Cilla Snowball, Group Chairman & CEO of AMV BBDO

Craig Inglis, Customer Director of John Lewis Plc

Ed Smith, Consultant with Dentsu Aegis

Fiona Dawson, President Mars Food, Drinks and Multisales from Mars UK

James Scroggs, Founder of HOOP London

Keith Moor, Chief Marketing Officer of Santander

Marc Lewis, Dean of School of Communication Arts

Mark Evans, Group Marketing Director of Direct Line Group

Michelle Hutton, Chief Executive of Edelman

Mike Hughes, former Director General of ISBA

Paul Frampton, CEO of Havas Media Group UK

Peter Markey, Marketing Director of TSB

Phil Rumbol, Founder of 101

Philippa Snare, CMO EMEA of Facebook

Richard Tyler, Chief Possibility Architect, BTFI Ltd

Rita Clifton, Chairman of Brandcap

Ros King, Director of Marketing Communications for Lloyds Banking Group Plc

Sally Cowdry, Consumer & Retail Director of Camelot UK

Sara Cremer, CEO of Redwood Group

Shadi Halliwell, Group Marketing & Creative Director of Harvey Nichols

Simon Biltcliffe, Managing Director of Webmart

Stephen Miron, Group CEO of Global Media Group

Suki Thompson, Founder of Oystercatchers

Tim Duffy, Chairman of M&C Saatchi

Toby Jenner, Worldwide COO of MediaCom Worldwide

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- 30 emerging marketing leaders have been selected for The Marketing Academy’s 2017 Scholarship Programme

- The free 9 month part time leadership programme for talented brand and agency marketers is entering its eighth year and is designed to prepare them for their journey to become senior industry leaders

- Headline sponsors Facebook, ITV,  Microsoft, and Marketing Week are joined this year by BT

After an intensely competitive selection process that included more than 350 nominees, 90 ‘pitches’, 60 face to face interviews and a selection panel of over 25 marketing and HR practitioners, The Marketing Academy has unveiled the 30 emerging leaders selected for the UK’s 8th Scholarship Programme.

This highly coveted free programme, sponsored in 2017 by Microsoft, ITV, Facebook and BT, is also supported by companies such as PHD, Google, Kantar Millward Brown, Eat Big Fish, Brand Learning and The Living Leader.

For their 2017 Scholarship The Marketing Academy has redefined the 4Ps of marketing creating 4 core learning modules. The Academy’s 4Ps are: Personal development – be an extraordinary human being; People development – be an inspirational leader; Professional development – be an exceptional marketer; and Purpose – be a change maker. Past Alumni of the programme describe it as ‘life changing’.

In addition to immersive ‘Boot Camps’ and Lectures the Scholars receive executive coaching and one-to-one mentoring sessions with the some of the biggest names in the industry. This year the line-up of 60 Mentors includes:

Keith Weed, CMO at Unilever, Tim Duffy, CEO at M & C Saatchi, Toby Jenner, Worldwide COO at Mediacom, Caroline Foster Kenny, CEO EMEA at IPG Mediabrands, Craig Inglis, Customer Director at John Lewis and Pete Duffy, Group Commercial Director at easyJet.

The 30 Scholars were revealed at The Marketing Academys annual Showcase event hosted at the British Film Institute on 9th May at London’s Southbank during which the Academy’s stella group of Mentors, Alumni, Fellows, Coaches and Sponsors also celebrated the graduation of the Class of 2016.

The Marketing Academy is proud to announce the 2017 Scholars are;

Adam Holmes Sliide Head of Brand Experience
Alex Kenny Fletchers Solicitors Marketing Director
Alice Ter Haar Deliveroo International Marketing Manager
Amber Kirby Boots UK Ltd Global Brand Director Skincare, Healthcare and Boots Brands
Andrew Brown Hasbro Brand Manager
Anna Covell AMV BBDO Board Account Director
Bernardo Donkor Microsoft Social Media Analyst
Brendan Dinen ITV Plc Marketing Manager
Caroline Gorrie Procter & Gamble Brand Manager Pampers, P&G Northern Europe
Charlotte Hamill Born Social Managing Director
Charlotte Langley L’Oréal UK & Ireland Senior Product Manager – Maybelline
Charlotte Nairne-Clark Aviva Senior Brand & Sponsorship Manager
Clare Beaumont-Adam Independents United (IU) Co-Owner
Emi Laughton-Knott BT Head of Acquisition Marketing
Georgina Altman VCCP Senior Strategic Planner
Hannah Debenham BTDT Global Strategic Curator
James Ashall Diageo PLC Director, Diageo Futures
Jessica Haigh Cedar Communications Business Director
Lottie Unwin Propercorn Head of Marketing
Louise Thompson Britvic Soft Drinks Ltd Strategic Marketing & Innovation Manager
Luke Gregory Facebook Digital Marketing Manager
Max Dickins Hoopla Business Founder
Nic Yeeles Peg Co Founder and CEO
Nick Miller Guardian Media Group Senior Marketing Manager
Ollie Humphries Soundscape Founder & Managing Director
Sarah Walmsley British Airways Digital Content Manager
Seun Shobande McGarryBowen Account Director
Silke Wexoe Bow and Arrow Strategy Lead
Steve Marks adidas Director of Sports Marketing
Tash Walker The Mix Founder

To find out more information about The Marketing Academy and the new Scholars please http://www.themarketingacademy.org.uk/

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It’s midweek, and we’re reflecting on quite probably the busiest couple of months in Marketing Academy history, so fitting it into one digestible update for all your inboxes has been a little challenging.  Here’s your *ahem* brief update…

Inspire Live
Last Thursday saw the highlight of our learning events calendar, our annual conference, The Marketing Academy Inspire LIVE at Google… it was our biggest and best event yet, and it was great to see so many familiar faces! Even better, we raised over £25,000 for our apprenticeship programme!!! 

Throughout the day we focussed on the superpowers needed to be a great leader. We covered resilience, influencing, growth, networking, trust, storytelling, curiosity, listening, and how to actually discover your superpower. With an array of phenomenal speakers the atmosphere was buzzing and the energy throughout the day was inspiring. Thank you again to everyone who made the day possible!

In even better news, our Marketing Academy Inspire Events programme has got a host of further lectures and breakfasts coming up, including:

  • 18th May: How to manage relationships with Alexandra Lichtenfeld
  • 8th June: What’s your problem – defining the challenge with David Alberts
  • 6th July: Creativity and Curiosity – a masterclass – with David Pearl and Chris Barez-Brown
  • 27th July: Storytelling with Max Dickens
  • 23rd Nov: How to lead teams effectively with Anna Hickey

100% of money raised from the Inspire learning series is donated to support the The Marketing Academy’s Apprentice programme. The events are open to all and can be booked online here.

The Marketing Academy Foundation
Since separating our Apprenticeship Programme off as a separate charity at the end of 2016 we’ve been very busy! The first meeting of the trustees took place in March – comprising Daryl Fielding as the CEO, Emma Sapani and Lisa Goodchild (a former Scholar) and Sherilyn as a lifetime trustee and chair.

We have ambitions to scale the effort and widen the pool of young adults from disadvantaged backgrounds that get an opportunity to start a career in marketing, advertising or media.

Jake Elgar, our Apprentice at The Prince’s Trust, successfully completed his year and is now working at iprospect, a global digital marketing agency that is part of the Dentsu Aegis network.  We are super proud of Jake who is now also one of our Ambassadors!

After such a successful Inspire LIVE for fundraising – thank you Team Inspire – we’re delighted to say that another Apprenticeship can be funded! The Prince’s Trust are recruiting, so please click here and share with anyone who you think would benefit from this life changing opportunity. 
 

The Class of 2016
As the UK  2016 Scholarship comes to an end, the Scholars have begun organising their Showcase Lecture which is to be hosted at the BFI Southbank on Tuesday 9th May from 5.30pm.

It’s free, there’ll be drinks, the Mentor Awards and the Class of 2017 will be announced and welcomed to the Marketing Academy family. Book your ticket now.
 

News from Down Under
It’s been a packed few months for our Australian friends who had the tough job of selecting the 2017 Scholarship cohort – you can see who made it here.

They spent five inspirational days at their Bootcamp at the unique Q Station just outside Sydney with John Steedman ‘Steady’ Chairman at WPP Australia & NZ Media Services and Russel Howcroft, Chief Creative Officer at PWC and Robbert Rietbroek, CEO of Pepsi and many more.


Partner Spotlight – Google
Digital marketing budgets are on the up – but the skills behind that spend are flatlining, says the latest Talent Revolution report published by Google Digital Academy in partnership with Boston Consulting Group and industry bodies including the Marketing Academy.

The findings for a digital skills survey that included 5000+ marketers from 126 agencies and 141 advertisers across 41 countries reveal there’s been no improvement in advertiser digital skill levels at all over the last 18 months. Agencies shape up a little stronger in comparison, but there’s a clear disconnect between the skills required and those in play on both sides – particularly in high-impact channels such as mobile, video and testing. How do we take things forward as an industry? Google think advertiser-agency skills partnerships would be a move in the right direction. Read the full Talent Revolution write-up and get your capability checklist here.
 

Alumni Update

The Scholarship Alumni Council led by Kathryn Marriott kicked off their new programme in March. With representatives from each Alumni year they shared their purpose to build the community and invited everyone to get stuck in (over a few beers and glasses of prosecco!) We remembered what connects us all and the shared challenges that we all face. There was even a giant brainstorm about how we can all best shape the programme together.

We kicked off the programme of events with a Masterclass with Thomas Barta on Leadership last Saturday at Global Radio, and next up is a Breakfast Session with Ian Pries on 27th April at AMV BBDO.

Watch this space for more opportunities to get involved….
 

Marketing Week Live
Last month saw our third year at Marketing Week Live and we went bigger and better than we ever have done before, hosting our own main stage over both days!  With a packed crowd, our speakers brought to life inspirational stories, industry tricks and creative thought.  With presentations from the likes of Lloyds Banking Group, Lego, Google, British Gas and Facebook, delegates went away with notebooks full of top tips and trade secrets!
 

Advertising Week Europe

And just a week later we were at Advertising Week Europe for the first time! It was a-mazing! For the first time we brought our (in)famous Bootcamp programme to a public audience and it was a sell out! Our speakers were a mix of familiar Bootcamp faces with a few new ones too… Attendees were blown away by stories, insights and ‘from the heart’ confessions from the likes of Sarah Warby, Steven Overman (Kodak), James Brett (Plant for Peace) and JC Oliver (Unlockd).


 

Partner Spotlight – Brand Learning
Brand Learning, our long-standing partner, is launching new research into how to lift performance for growth. As better judgement, faster uptake of new learning programmes & smarter decision-making become even more important, line managers have to play a critical role. Last year’s Growth Drivers Study from Brand Learning in partnership with the Marketing Academy, found middle managers and leaders are often disenchanted, but are absolutely vital for driving performance change. How equipped do you feel as a manager to help your team learn? How well does your manager help you learn what you need to do your job? Please give just a couple of minutes of your time to complete this survey, and we’ll follow up on the results in a few months’ time!
 

Congratulations to Marketing Academy Family Members…
(Scholar) Claire Canty has been internally promoted to Head of Innovation with Weetabix
(Fellow Alumni) Keith Moor has been promoted to the Executive Board of Santander
 

And some recommended reading…
Don’t forget to check out our news & blog page on the website. Also worth a read from the Marketing Academy family and beyond are Shut the Duck Up by Pete Cohen, Hack Yourself by Jack Lowman, Lateral Thinking: A Textbook of Creativity by Edward de Bono, Why the ‘millennial problem’ isn’t a problem at all by our very own Sherilyn Shackell, and this Marketing Week article starring Keith Moor – Fellow Alumni, looking at CMOs on boards by Thomas Hobbs.

And… that’s a wrap - thanks for reading!

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  • Over 300 nominations and competitive selection process  resulted in 30 Scholarship places awarded
  • This free but highly selective leadership programme for talented brand, media and agency leaders has entered its third year in Australia and is designed to develop the Scholars leadership skills and prepare them for their journey to board level business leader.
  • Professional services firm PwC Australia has joined as a headline sponsor for 2017 along with long term sponsors Commonwealth Bank, Google, NewsCorp Australia and Microsoft.

Following a rigorous 3 stage selection process that included more than 300 nominations, 96 ‘pitches’ and 64 face to face interviews,  The Marketing Academy Australia has unveiled the 30 emerging leaders from client side brands, media owners and agencies selected to attend its 2017 Scholarship Programme.

Speaking of the selection process Academy Founder and CEO Sherilyn Shackell said ‘I’m truly delighted by the first rate talent in Australia and grateful to all the business leaders who nominated their people for the programme. The final selection this year was extremely hard as the volume and calibre hit a three year high. I’m just sorry we only have 30 places because in all honesty we could easily have taken twice that number.’

For the 2017 Scholarship Programme The Marketing Academy has redefined the 4Ps of marketing creating 4 core learning modules. The Academy’s 4Ps are: Personal development – be an extraordinary human being; People development – be an inspirational leader; Professional development – be an exceptional marketer; and Purpose – be a change maker.

The coveted programme, sponsored in 2017 by Commonwealth Bank, Google, News Corp Australia, Microsoft and PwC, includes one-to-one mentoring sessions with Australia’s most experienced industry leaders. This year the line-up of 50 Mentors includes: Therese Kallie, Communications Director Nestle; Mark Reinke, Group Executive Marketing Suncorp; Stephanie Tully CMO Qantas Loyalty;  Leigh Terry, APAC CEO IPG; Jaimes Leggett, CEO M&C Saatchi; Mark Lollback, CEO GroupM; Russel Howcroft Chief Creative Officer PwC and Terry Savage, Chairman Cannes Lions.

In addition to mentoring sessions the Scholars are each assigned an Executive Coach, take part in 3 immersive residential ‘Boot Camps’ packed with inspirational speakers and attend 4 Scholarship Lectures, each hosted by recognized subject matter experts. The Academy’s 2017 Lecture Series is sponsored by MediaCom, Clemenger BBDO, Sydney Opera House and Macquarie University.

The Marketing Academy Australia 60 Alumni who attended the programme in the last two years include: Jane Merrick, General Manager IAG; Ian Edwards, Managing Director MEC; Mick McKeown, Brand Director Carlton United Breweries; Paul Connell, Homecare Director Unilever; Jo McAlister, Marketing Director NBCUniversal; Jay Sellick, Head of Strategy Sportsbet; Michael Kay, Group Director UM and Sergio Brodsky, Strategy Director Starcom. The Alumni describe the experience as ‘life changing’, ‘transformational’ and ‘priceless’.

Here’s the line up of The Marketing Academy Australia Scholarship Class of 2017:

Amanda Fuller, Managing Partner & APAC Regional Lead, DDB Group

Andrew Da Silva, Head of The Travel Team, Mediacom

Brent Whelan, Group Marketing Manager Spreads & Beverages, Fonterra

Cally Scivetti, Marketing & Strategy Director, Val Morgan

Chris Gross, Head of Marketing, Brand & Social, Fox Sports

Colin Glynn, Head of Insights, Lion Co

David Griffiths, Managing Director, Iris Worldwide

Ebonie Newman, Director of Sales APAC, Storyful

Gary Elphick, Founder & CEO, Disrupt Sports

Jacquelyn Cowardin, Group Business Director, DWA

James Stewart, Director Emerging Products, IAG

Jane King, Senior Marketing Director, APN Outdoor

Jayne Andrews, Marketing Director, Carnival Australia

Julia Donnan, Head of Hardware Marketing, Google

Kara May, Marketing Manager, Fisher & Paykel

Kate Gamble, General Manager, Resolution

Kathy Damatopoulos, Performance Media Manager, Suncorp Group

Lucie Wolstenholme, Head of Marketing Oceania, Nestle

Margy Vary, Head of Marketing, The Guardian Australia

Matt Parkes, Executive Manager Deposits, Transactions, Youth, Commonwealth Bank

Mimi Flemming , General Manager , Vice Media

Nathan Wilson, Senior Product Marketing Manager, Microsoft

Niki Allen, Head of Marketing, BT Investment Management

Paul Den, Partner, Banter

Pia Chaudhuri, Creative Director, One Green Bean

Ruth Taylor, Senior Brand Manager, Yum! Restaurants International

Sarah Jauncey, Head of Brand Marketing & Communications, Cancer Council NSW

Sarah Peacock, National Digital Marketing Leader, PwC

Simon Davies, Managing Director, Bastion Brands

Tim Kenward, Group Brand Manager, McDonalds Australia

Full details on the Scholars, Alumni, Mentors, Coaches and Selection Panel can be found at www.themarketingacademy.org.au

 

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