The Marketing Academy has opened nominations for the 4th year of its highly coveted programme which gives aspiring marketing leaders the skills and knowledge to get to the top of their industries.

Each year 30 of the Marketing, Advertising, Media and Communications industries brightest talent are selected to undertake this 9 month, part time and completely free leadership development programme.  To take part in the Scholarship Programme potential Scholars first need to be nominated via www.themarketingacademy.org.au and submit a 3 part application by midnight on 15th December 2017. All nominees then take part in a three stage selection process in order to be offered a Scholarship which begins in March 2018.

Sherilyn Shackell, Founder of The Marketing Academy said: ‘I’m delighted to be opening nominations for our 4th year in Australia. The programme enables our Scholars to become the best versions of themselves in every context which in turn means that Australia’s brands and agencies can reap the benefits of nurturing these highly talented, committed and passionate leaders. We’ve opened the nominations earlier than previous years to give employers time to select the talent and nominees more time to prepare their applications’.

The Scholarship programme is designed around 4 core learning modules; Personal development – be an extraordinary human being; Professional development – be an exceptional marketer; People development – be an inspirational leader; and Purpose – be a change maker.

The 2018 Scholarship Programme includes;

  • One to one mentoring sessions with Australia’s most experienced leaders from the world of marketing and advertising. The line-up of Mentors in the programme has included; John Steadman Chairman, WPP; Leigh Terry CEO, IPG Asia; Russel Howcroft Chief Creative Officer, PwC; Mark Reinke, Group Executive Marketing Suncorp;  Professor Mark Ritson; Marty O’Halloran, Chairman DDB; Phillip Lynch, MD Johnson & Johnson; Robbert Rietbroek, CEO PepsiCo to name just a few.
  • Three immersive residential Boot Camp’s packed with inspirational speakers and masterclasses
  • 9 months of one to one coaching with an Executive Coach
  • 4 Scholarship Lectures, each hosted by recognised subject matter experts

Chris Gross Marketing Director of Audible Japan and current Scholar said ‘As dramatic as it sounds, it is a life changing program. Be ready to change as a human being, a leader, a marketer and a change maker – because that will happen. Without a doubt, this is the best education or self-improvement experience I’ve done, and the one I’ve had the most tangible results and improvements from. Don’t let the cultish language of the Alumni scare you, it just really is that good and we all believe in it that much.

Another Alumni of the programme Niki Allen Head of Marketing for BT Investment Management said  ‘There are few experiences that provide a real opportunity for you to grow professionally.  There are even fewer that have the ability to change your outlook on your profession, your career and your working relationships.  And there are but a handful that have the potential to impact your core beliefs and who you fundamentally are.  The Marketing Academy Scholarship Programme is such an experience.  Run, don’t walk, to participate’

The Scholarship Programme is open to all marketers within brands and agencies with between 10 and 20 years experience.  Scholarship places are also granted to entrepreneurs.

The Marketing Academy is currently sponsored by Google, Commonwealth Bank, Microsoft, News Corp Australia and PwC. The Lecture element of the programme is supported by Mediacom, Seven West Media, Macquarie University and Clemenger BBDO.

 Deadline for applications is 15th December 2017

GO TO www.themarketingacademy.org.au to nominate

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“A truly great Mentor is hard to find, difficult to part with and impossible to forget’’

The Marketing Academy is a staunch advocate of the power of mentoring. So much so that mentoring has formed a core part of their coveted Scholarship Programme for the last 7 years. The 9 month development programme for emerging talent attracts hundreds of the industry’s highest profile CEO’s and CMO’s who each gift their time to mentor the Academys Scholars.

Every year the graduating class of 30 Scholars each selects just one person from all the inspirational leaders they meet across their Scholarship year to receive a ‘Mentor Award’, a small way of appreciating the individual who made an extra special impact. It’s one of the only industry awards that recognises leaders on a personal level.

Founder of The Marketing Academy Sherilyn Shackell said ‘We are so lucky to have some of the UK’s greatest marketers and leaders donate their time to advise, encourage and share experiences with our Scholars.  We created the Mentor Awards as a way to celebrate those extraordinary people who donate their valuable time to help develop the next generation of leaders’

The Marketing Academys graduating Scholars announced these special accolades during an event at the British Film Institute on 9th May at London’s Southbank.

The winners of The Marketing Academy Mentor Awards are…

Andy Duncan, CEO of Camelot

Ben Fennell, CEO of BBH

Camilla Harrisson, Partner & CEO of Anomaly London LLP

Catherine Flynn, Senior Leader of Facebook

Charles Allen, Marketing Director of Arsenal Football Club

Cilla Snowball, Group Chairman & CEO of AMV BBDO

Craig Inglis, Customer Director of John Lewis Plc

Ed Smith, Consultant with Dentsu Aegis

Fiona Dawson, President Mars Food, Drinks and Multisales from Mars UK

James Scroggs, Founder of HOOP London

Keith Moor, Chief Marketing Officer of Santander

Marc Lewis, Dean of School of Communication Arts

Mark Evans, Group Marketing Director of Direct Line Group

Michelle Hutton, Chief Executive of Edelman

Mike Hughes, former Director General of ISBA

Paul Frampton, CEO of Havas Media Group UK

Peter Markey, Marketing Director of TSB

Phil Rumbol, Founder of 101

Philippa Snare, CMO EMEA of Facebook

Richard Tyler, Chief Possibility Architect, BTFI Ltd

Rita Clifton, Chairman of Brandcap

Ros King, Director of Marketing Communications for Lloyds Banking Group Plc

Sally Cowdry, Consumer & Retail Director of Camelot UK

Sara Cremer, CEO of Redwood Group

Shadi Halliwell, Group Marketing & Creative Director of Harvey Nichols

Simon Biltcliffe, Managing Director of Webmart

Stephen Miron, Group CEO of Global Media Group

Suki Thompson, Founder of Oystercatchers

Tim Duffy, Chairman of M&C Saatchi

Toby Jenner, Worldwide COO of MediaCom Worldwide

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- 30 emerging marketing leaders have been selected for The Marketing Academy’s 2017 Scholarship Programme

- The free 9 month part time leadership programme for talented brand and agency marketers is entering its eighth year and is designed to prepare them for their journey to become senior industry leaders

- Headline sponsors Facebook, ITV,  Microsoft, and Marketing Week are joined this year by BT

After an intensely competitive selection process that included more than 350 nominees, 90 ‘pitches’, 60 face to face interviews and a selection panel of over 25 marketing and HR practitioners, The Marketing Academy has unveiled the 30 emerging leaders selected for the UK’s 8th Scholarship Programme.

This highly coveted free programme, sponsored in 2017 by Microsoft, ITV, Facebook and BT, is also supported by companies such as PHD, Google, Kantar Millward Brown, Eat Big Fish, Brand Learning and The Living Leader.

For their 2017 Scholarship The Marketing Academy has redefined the 4Ps of marketing creating 4 core learning modules. The Academy’s 4Ps are: Personal development – be an extraordinary human being; People development – be an inspirational leader; Professional development – be an exceptional marketer; and Purpose – be a change maker. Past Alumni of the programme describe it as ‘life changing’.

In addition to immersive ‘Boot Camps’ and Lectures the Scholars receive executive coaching and one-to-one mentoring sessions with the some of the biggest names in the industry. This year the line-up of 60 Mentors includes:

Keith Weed, CMO at Unilever, Tim Duffy, CEO at M & C Saatchi, Toby Jenner, Worldwide COO at Mediacom, Caroline Foster Kenny, CEO EMEA at IPG Mediabrands, Craig Inglis, Customer Director at John Lewis and Pete Duffy, Group Commercial Director at easyJet.

The 30 Scholars were revealed at The Marketing Academys annual Showcase event hosted at the British Film Institute on 9th May at London’s Southbank during which the Academy’s stella group of Mentors, Alumni, Fellows, Coaches and Sponsors also celebrated the graduation of the Class of 2016.

The Marketing Academy is proud to announce the 2017 Scholars are;

Adam Holmes Sliide Head of Brand Experience
Alex Kenny Fletchers Solicitors Marketing Director
Alice Ter Haar Deliveroo International Marketing Manager
Amber Kirby Boots UK Ltd Global Brand Director Skincare, Healthcare and Boots Brands
Andrew Brown Hasbro Brand Manager
Anna Covell AMV BBDO Board Account Director
Bernardo Donkor Microsoft Social Media Analyst
Brendan Dinen ITV Plc Marketing Manager
Caroline Gorrie Procter & Gamble Brand Manager Pampers, P&G Northern Europe
Charlotte Hamill Born Social Managing Director
Charlotte Langley L’Oréal UK & Ireland Senior Product Manager – Maybelline
Charlotte Nairne-Clark Aviva Senior Brand & Sponsorship Manager
Clare Beaumont-Adam Independents United (IU) Co-Owner
Emi Laughton-Knott BT Head of Acquisition Marketing
Georgina Altman VCCP Senior Strategic Planner
Hannah Debenham BTDT Global Strategic Curator
James Ashall Diageo PLC Director, Diageo Futures
Jessica Haigh Cedar Communications Business Director
Lottie Unwin Propercorn Head of Marketing
Louise Thompson Britvic Soft Drinks Ltd Strategic Marketing & Innovation Manager
Luke Gregory Facebook Digital Marketing Manager
Max Dickins Hoopla Business Founder
Nic Yeeles Peg Co Founder and CEO
Nick Miller Guardian Media Group Senior Marketing Manager
Ollie Humphries Soundscape Founder & Managing Director
Sarah Walmsley British Airways Digital Content Manager
Seun Shobande McGarryBowen Account Director
Silke Wexoe Bow and Arrow Strategy Lead
Steve Marks adidas Director of Sports Marketing
Tash Walker The Mix Founder

To find out more information about The Marketing Academy and the new Scholars please http://www.themarketingacademy.org.uk/

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It’s midweek, and we’re reflecting on quite probably the busiest couple of months in Marketing Academy history, so fitting it into one digestible update for all your inboxes has been a little challenging.  Here’s your *ahem* brief update…

Inspire Live
Last Thursday saw the highlight of our learning events calendar, our annual conference, The Marketing Academy Inspire LIVE at Google… it was our biggest and best event yet, and it was great to see so many familiar faces! Even better, we raised over £25,000 for our apprenticeship programme!!! 

Throughout the day we focussed on the superpowers needed to be a great leader. We covered resilience, influencing, growth, networking, trust, storytelling, curiosity, listening, and how to actually discover your superpower. With an array of phenomenal speakers the atmosphere was buzzing and the energy throughout the day was inspiring. Thank you again to everyone who made the day possible!

In even better news, our Marketing Academy Inspire Events programme has got a host of further lectures and breakfasts coming up, including:

  • 18th May: How to manage relationships with Alexandra Lichtenfeld
  • 8th June: What’s your problem – defining the challenge with David Alberts
  • 6th July: Creativity and Curiosity – a masterclass – with David Pearl and Chris Barez-Brown
  • 27th July: Storytelling with Max Dickens
  • 23rd Nov: How to lead teams effectively with Anna Hickey

100% of money raised from the Inspire learning series is donated to support the The Marketing Academy’s Apprentice programme. The events are open to all and can be booked online here.

The Marketing Academy Foundation
Since separating our Apprenticeship Programme off as a separate charity at the end of 2016 we’ve been very busy! The first meeting of the trustees took place in March – comprising Daryl Fielding as the CEO, Emma Sapani and Lisa Goodchild (a former Scholar) and Sherilyn as a lifetime trustee and chair.

We have ambitions to scale the effort and widen the pool of young adults from disadvantaged backgrounds that get an opportunity to start a career in marketing, advertising or media.

Jake Elgar, our Apprentice at The Prince’s Trust, successfully completed his year and is now working at iprospect, a global digital marketing agency that is part of the Dentsu Aegis network.  We are super proud of Jake who is now also one of our Ambassadors!

After such a successful Inspire LIVE for fundraising – thank you Team Inspire – we’re delighted to say that another Apprenticeship can be funded! The Prince’s Trust are recruiting, so please click here and share with anyone who you think would benefit from this life changing opportunity. 
 

The Class of 2016
As the UK  2016 Scholarship comes to an end, the Scholars have begun organising their Showcase Lecture which is to be hosted at the BFI Southbank on Tuesday 9th May from 5.30pm.

It’s free, there’ll be drinks, the Mentor Awards and the Class of 2017 will be announced and welcomed to the Marketing Academy family. Book your ticket now.
 

News from Down Under
It’s been a packed few months for our Australian friends who had the tough job of selecting the 2017 Scholarship cohort – you can see who made it here.

They spent five inspirational days at their Bootcamp at the unique Q Station just outside Sydney with John Steedman ‘Steady’ Chairman at WPP Australia & NZ Media Services and Russel Howcroft, Chief Creative Officer at PWC and Robbert Rietbroek, CEO of Pepsi and many more.


Partner Spotlight – Google
Digital marketing budgets are on the up – but the skills behind that spend are flatlining, says the latest Talent Revolution report published by Google Digital Academy in partnership with Boston Consulting Group and industry bodies including the Marketing Academy.

The findings for a digital skills survey that included 5000+ marketers from 126 agencies and 141 advertisers across 41 countries reveal there’s been no improvement in advertiser digital skill levels at all over the last 18 months. Agencies shape up a little stronger in comparison, but there’s a clear disconnect between the skills required and those in play on both sides – particularly in high-impact channels such as mobile, video and testing. How do we take things forward as an industry? Google think advertiser-agency skills partnerships would be a move in the right direction. Read the full Talent Revolution write-up and get your capability checklist here.
 

Alumni Update

The Scholarship Alumni Council led by Kathryn Marriott kicked off their new programme in March. With representatives from each Alumni year they shared their purpose to build the community and invited everyone to get stuck in (over a few beers and glasses of prosecco!) We remembered what connects us all and the shared challenges that we all face. There was even a giant brainstorm about how we can all best shape the programme together.

We kicked off the programme of events with a Masterclass with Thomas Barta on Leadership last Saturday at Global Radio, and next up is a Breakfast Session with Ian Pries on 27th April at AMV BBDO.

Watch this space for more opportunities to get involved….
 

Marketing Week Live
Last month saw our third year at Marketing Week Live and we went bigger and better than we ever have done before, hosting our own main stage over both days!  With a packed crowd, our speakers brought to life inspirational stories, industry tricks and creative thought.  With presentations from the likes of Lloyds Banking Group, Lego, Google, British Gas and Facebook, delegates went away with notebooks full of top tips and trade secrets!
 

Advertising Week Europe

And just a week later we were at Advertising Week Europe for the first time! It was a-mazing! For the first time we brought our (in)famous Bootcamp programme to a public audience and it was a sell out! Our speakers were a mix of familiar Bootcamp faces with a few new ones too… Attendees were blown away by stories, insights and ‘from the heart’ confessions from the likes of Sarah Warby, Steven Overman (Kodak), James Brett (Plant for Peace) and JC Oliver (Unlockd).


 

Partner Spotlight – Brand Learning
Brand Learning, our long-standing partner, is launching new research into how to lift performance for growth. As better judgement, faster uptake of new learning programmes & smarter decision-making become even more important, line managers have to play a critical role. Last year’s Growth Drivers Study from Brand Learning in partnership with the Marketing Academy, found middle managers and leaders are often disenchanted, but are absolutely vital for driving performance change. How equipped do you feel as a manager to help your team learn? How well does your manager help you learn what you need to do your job? Please give just a couple of minutes of your time to complete this survey, and we’ll follow up on the results in a few months’ time!
 

Congratulations to Marketing Academy Family Members…
(Scholar) Claire Canty has been internally promoted to Head of Innovation with Weetabix
(Fellow Alumni) Keith Moor has been promoted to the Executive Board of Santander
 

And some recommended reading…
Don’t forget to check out our news & blog page on the website. Also worth a read from the Marketing Academy family and beyond are Shut the Duck Up by Pete Cohen, Hack Yourself by Jack Lowman, Lateral Thinking: A Textbook of Creativity by Edward de Bono, Why the ‘millennial problem’ isn’t a problem at all by our very own Sherilyn Shackell, and this Marketing Week article starring Keith Moor – Fellow Alumni, looking at CMOs on boards by Thomas Hobbs.

And… that’s a wrap - thanks for reading!

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  • Over 300 nominations and competitive selection process  resulted in 30 Scholarship places awarded
  • This free but highly selective leadership programme for talented brand, media and agency leaders has entered its third year in Australia and is designed to develop the Scholars leadership skills and prepare them for their journey to board level business leader.
  • Professional services firm PwC Australia has joined as a headline sponsor for 2017 along with long term sponsors Commonwealth Bank, Google, NewsCorp Australia and Microsoft.

Following a rigorous 3 stage selection process that included more than 300 nominations, 96 ‘pitches’ and 64 face to face interviews,  The Marketing Academy Australia has unveiled the 30 emerging leaders from client side brands, media owners and agencies selected to attend its 2017 Scholarship Programme.

Speaking of the selection process Academy Founder and CEO Sherilyn Shackell said ‘I’m truly delighted by the first rate talent in Australia and grateful to all the business leaders who nominated their people for the programme. The final selection this year was extremely hard as the volume and calibre hit a three year high. I’m just sorry we only have 30 places because in all honesty we could easily have taken twice that number.’

For the 2017 Scholarship Programme The Marketing Academy has redefined the 4Ps of marketing creating 4 core learning modules. The Academy’s 4Ps are: Personal development – be an extraordinary human being; People development – be an inspirational leader; Professional development – be an exceptional marketer; and Purpose – be a change maker.

The coveted programme, sponsored in 2017 by Commonwealth Bank, Google, News Corp Australia, Microsoft and PwC, includes one-to-one mentoring sessions with Australia’s most experienced industry leaders. This year the line-up of 50 Mentors includes: Therese Kallie, Communications Director Nestle; Mark Reinke, Group Executive Marketing Suncorp; Stephanie Tully CMO Qantas Loyalty;  Leigh Terry, APAC CEO IPG; Jaimes Leggett, CEO M&C Saatchi; Mark Lollback, CEO GroupM; Russel Howcroft Chief Creative Officer PwC and Terry Savage, Chairman Cannes Lions.

In addition to mentoring sessions the Scholars are each assigned an Executive Coach, take part in 3 immersive residential ‘Boot Camps’ packed with inspirational speakers and attend 4 Scholarship Lectures, each hosted by recognized subject matter experts. The Academy’s 2017 Lecture Series is sponsored by MediaCom, Clemenger BBDO, Sydney Opera House and Macquarie University.

The Marketing Academy Australia 60 Alumni who attended the programme in the last two years include: Jane Merrick, General Manager IAG; Ian Edwards, Managing Director MEC; Mick McKeown, Brand Director Carlton United Breweries; Paul Connell, Homecare Director Unilever; Jo McAlister, Marketing Director NBCUniversal; Jay Sellick, Head of Strategy Sportsbet; Michael Kay, Group Director UM and Sergio Brodsky, Strategy Director Starcom. The Alumni describe the experience as ‘life changing’, ‘transformational’ and ‘priceless’.

Here’s the line up of The Marketing Academy Australia Scholarship Class of 2017:

Amanda Fuller, Managing Partner & APAC Regional Lead, DDB Group

Andrew Da Silva, Head of The Travel Team, Mediacom

Brent Whelan, Group Marketing Manager Spreads & Beverages, Fonterra

Cally Scivetti, Marketing & Strategy Director, Val Morgan

Chris Gross, Head of Marketing, Brand & Social, Fox Sports

Colin Glynn, Head of Insights, Lion Co

David Griffiths, Managing Director, Iris Worldwide

Ebonie Newman, Director of Sales APAC, Storyful

Gary Elphick, Founder & CEO, Disrupt Sports

Jacquelyn Cowardin, Group Business Director, DWA

James Stewart, Director Emerging Products, IAG

Jane King, Senior Marketing Director, APN Outdoor

Jayne Andrews, Marketing Director, Carnival Australia

Julia Donnan, Head of Hardware Marketing, Google

Kara May, Marketing Manager, Fisher & Paykel

Kate Gamble, General Manager, Resolution

Kathy Damatopoulos, Performance Media Manager, Suncorp Group

Lucie Wolstenholme, Head of Marketing Oceania, Nestle

Margy Vary, Head of Marketing, The Guardian Australia

Matt Parkes, Executive Manager Deposits, Transactions, Youth, Commonwealth Bank

Mimi Flemming , General Manager , Vice Media

Nathan Wilson, Senior Product Marketing Manager, Microsoft

Niki Allen, Head of Marketing, BT Investment Management

Paul Den, Partner, Banter

Pia Chaudhuri, Creative Director, One Green Bean

Ruth Taylor, Senior Brand Manager, Yum! Restaurants International

Sarah Jauncey, Head of Brand Marketing & Communications, Cancer Council NSW

Sarah Peacock, National Digital Marketing Leader, PwC

Simon Davies, Managing Director, Bastion Brands

Tim Kenward, Group Brand Manager, McDonalds Australia

Full details on the Scholars, Alumni, Mentors, Coaches and Selection Panel can be found at www.themarketingacademy.org.au

 

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Where DID the start of 2017 go?! It’s continued to be all-go at the Marketing Academy on both continents, so here’s a little update on where things are at.

The UK Scholarship

We’re into the final few months of the 2016/17 Scholarship. We all gathered at the Chartered Institute of Marketing in Cookham a few weeks ago for the final Bootcamp of the year. It was a jam-packed two days with speakers from Mars, Adobe and The School of Communication Arts, there was singing with a West End star (no, seriously!), purpose-finding, some lying on the floor and appearances from a Paralympic Gold Medallist and an All Black Rugby Legend!

The Scholars final task is to organise their Showcase Lecture and graduate on the 9th May. They will be sharing leadership lessons, marketing best practice, wisdom and knowledge from all aspects of the scholarship programme with the entire industry. NOT to be missed! Further information will be sent out soon but please save the date in your diary!

Even more excitingly, we’ve begun the selection process for the next cohort of Scholars, which you can find out more about here. If you haven’t already nominated someone or got your self nominated then WHERE HAVE YOU BEEN?? But it’s ok, you’re not too late. Nominations are still open until the 20th February, so get to the nominations portal quick!

The Australia Scholarship

The selection process is also underway for the Australia Scholarship Class of 2017. Its promising to be a stellar line up with the biggest pool of applicants we’ve ever had in Australia. We’ll be announcing the cohort as a party in Sydney on the 8th March.

The Fellowship

Our recently appointed Fellows spent a packed four-day stay at McKinsey and Co’s Alpine University in Kitzbuhel, Austria where they kicked off their 9 month Fellowship journey.

Our Fellows began with masterclass sessions in all areas of board stewardship and attended cutting-edge knowledge and leadership lectures moderated by global experts from McKinsey, and they were joined by one of our favourite leadership speakers Rene Carayol. Apparently after all that, they still had the energy to build a snow igloo! Mentoring has commenced and they are starting to work with their coaches organised by Wisdom 8. They’ll be together again in London for their second 4-day residential in June.

Partner Spotlight  

MarketReach have always known that mail has a far bigger role in the customer journey when comparing with other media channels. Read more about their fascinating research and findings with Kantar TNS to prove this here on our blog.

 

Marketing Academy Inspire Update

The Inspire calendar is packed with great events coming up, including:

Inspire Live 2017: The 10 Superpowers Every Leader Needs

  • 6th April at Google Campus, King’s Cross. Inspire Live is back, and set to be our biggest and best yet!
  • ‘What does it take to be a great leader?’ Speakers include: Rosie Brown (MD of COOK foods), Martin Lee (founder Acacia Avenue) and Jim Carroll (ex-Chairman BBH).
  • Early bird tickets on sale for £199 until end of Feb.
  • Get your tickets HERE!

Coaching breakfasts

  • 2nd March: Dealing with different personalities: understanding Jung’s 3 dimension of personality with Deborah Liles
  • 18th May: How to manage relationships with Alexandra Lichtenfeld
  • 8th June: What’s your problem? With David Alberts
  • 27th July: Storytelling with Max Dickens

As you know, 100% of money raised from the Inspire learning series is donated to support the Marketing Academy apprenticeship programme. Even if you can’t make an event, have a think about who in your organisation might get something out of them and share the love! All events can be booked online at http://www.themarketingacademy.org.uk/events

Another two not to be missed events!

Marketing Week Live: 8th-9th March:

MWL is always great, but this year we have our very own stage! It isn’t going to have a Pyramid on top, but it will be packed end-to-end with speakers, panels and workshops. And, the whole event is free for practising marketers – so all you need to do is register online and pop along! Register now here.

Advertising Week Europe Marketing Academy Boot Camp: 22nd-23rd March:

A few weeks later and we’re back in London hosting our first EVER public bootcamp at Advertising Week Europe. Exclusively for under-32s we’re bringing our unique blend of leadership, marketing and personal development learning, and tickets are still available here!

Congratulations to Marketing Academy Family Members

(Scholar) Frith Hookway will be joining Snapchat as Creative Strategist from 27th February
(Scholar) Sharrie Anderson has been internally promoted to Internal Communications and Engagement Manager with Mace
(Scholar) Charlotte Green will start her new role as Senior Brand Portfolio Manager with Lloyds Banking Group as of 1st March
(Fellow) Arthur Hoeld has been promoted to Senior Vice President Brand Strategy & Business Development at Adidas
(Fellow Alumni) Carol Welch is now Managing Director UK&I at ODEON Cinema Group

Some recommended reading

Don’t forget to check out our news & blog page on the website, including ‘Evaluation. Planning. Attack’ by Alumni Anne-Lise Johnsen and ‘The best leader I worked for & why’by Jonathan Earle.

Also worth a read is Thomas Barta’s Forbes interview with CMO of IBM North America (and current Fellow) Rashmy Chatterjee on leadership, and not being scared of conflict.

We’re hugely proud to have a selection of our mentors, partners, fellows and scholarship alumni included in ‘Campaign’s Power 100 2016’ – making up 25% of the complete list! See them here.

And finally… have a read of William Bridges’ book ‘Transitions’ here.

And that’s a wrap of the first few months of 2017. Thanks for reading!

Keep in touch at

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UK - AUS - USA

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We usually give it a few months in between newsletters, but since the end of October, when we last wrote, it’s been all-go at The Marketing Academy… what a lot we have to share!

New faces at The Marketing Academy!

We were more than a little excited to share the news of four new team members joining us earlier this month, to help continue to build what we’ve done to-date. These four new superstars are all moving into new roles for us:

Oli Barrett is joining as our International Development Director, to help support, promote & develop TMA’s activities around the world including new programmes planned in the USA, Middle East  and Asia.

Leonie Paris will be our new Head of Events & Community and will manage learning events across all the Academy’s programmes, lectures, boot camps and masterclasses, supporting speakers and mentors.

Daryl Fielding will be leading the new Marketing Academy Foundation which will deliver our Apprenticeship Programme from 2017, building a platform to provide young people with access to a career in marketing, media or advertising.

And Kathryn Marriott will be Chair of the newly-formed Alumni Council who will be overseeing a new programme of activities designed for the 238 alumni of the Scholarship programme, also launching in 2017!

All four bring a wealth of experience and share our passion for developing talent within the industry. Their contribution will transform our ability to develop our existing programmes and enable the growth of The Marketing Academy globally. You can find out a bit more here.
UK Scholarship nominations are still OPEN

Just as this year’s Scholarship enters its final few months we are beginning to look for our next cohort. We announced early this year that we were changing up how the Scholarship would run in the UK, focussing the learning over 9 months (from May 2017 to January 2018) and covering the 4 P’s; core modules through which we empower our Scholars to be the best they can be.

So now the hunt is well and truly on, and nominations are already flying in. To help promote the Scholarship to everyone we can, we even enlisted the help of a few friends to get some adverts out at London’s most iconic advertising spot – how exciting!

But you haven’t missed the opportunity to nominate – or be nominated – for the 2017 programme. You can download a full guide to the Scholarship curriculum, selection criteria and process here and nominate here.

And the 2017 UK Fellows are…

We’re so excited to announce the 17 CMOs and marketing leaders who will be joining us on the Fellowship programme in 2017 are:

Alejandro Pinillos, Danone , Category Growth Officer
Alexander Haitoglou, Walgreens Boots Alliance, VP of Global Healthcare & Boots Brands
Arthur Hoeld, Adidas, General Manager
Chris Duncan, News UK, Managing Director – Times Newspapers Ltd
Christoph Wegener, SIG Combibloc , Head of Global Sales & Business Development
Claire Cronin, Virgin Holidays, Customer & Marketing Director
Dan Ramsay, British Telecom, Consumer Marketing Director
Helen Warren-Piper, Premier Foods, Marketing Director
Kerry Taylor, Viacom International Media Networks, CMO UK & SVP, Youth and Music
Kristian Hunt, Emirates Group, VP Corporate Communications, Marketing & Brand
Lizzy Johnson, Quintessential Brands Group, Global Brand and Marketing Director
Maria Sebastian, Starbucks Coffee Company, SVP Marketing & Category EMEA
Nigel Hunt, Barclays, Managing Director Brand & Marketing
Ottokar Rosenberger, Hostelworld Group, CMO
Rashmy Chatterjee, IBM, CMO North America
Silvia De Dominicis, Johnson & Johnson Medical, VP Ethicon EMEA

The programme, delivered in partnership with Mckinsey & Co, and sponsored by ISBA gives insight and skills to help our Fellows make the transition onto Boards and into the CEO role. To find out more head here.

Get ready for Inspire!

Our Inspire Learning Series has gone from strength to strength in 2016, continuing to open up the Marketing Academy to more and more people whilst raising money for the Apprentice Programme Fund along the way.

Inspire’s mix of coaching breakfasts and leadership lectures have been brilliant throughout 2016, and culminated in Thomas Barta’s 12 Powers of a Marketing Leader in November, and then a couple of weeks ago with Mark Ritson’s Review of the Marketing Year. After his lecture, Mark then rushed to Heathrow to board a plane so he could share the same lecture with the Marketing Academy Australia at Sydney Opera House!