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FAQs: Got a question about the Australia Leaders Programme? This might help…

  • What does the programme entail exactly?

    You can download the entire outline of the programme from www.themarketingacademy.org.au

  • When does the programme actually start?

    The programme begins on 12th March 2018 and kicks off with a five-day residential ‘Boot Camp’ in Sydney. The programme runs until the end of October 2018.

  • How much time will a delegate be expected to invest

    To get the most out of the programme all delegates should expect to invest around 15 days of time to attend 3 ‘Boot Camps’, 4 lectures, up to 8 mentoring sessions and 6 coaching sessions.

  • What are the ‘Boot Camps’ and do delegates have to attend them

    The 3 Boot Camps are intense, immersive and residential events, attended by the entire cohort of 30 delegates, and are packed with learning, speakers and workshops. The first, a 5 day event, takes place from 12th March to 16th March 2018 inclusive, the second on the 11th July 2018 and the third takes place 22nd & 23rd October 2018.

    Attendance at the Boot Camps is mandatory and selection in the programme is reliant on applicants ability to attend.

  • How much does the Scholarship Programme cost?

    Nothing, it’s completely free (except your expenses – see next question)

    The Marketing Academy Australia is sponsored by Microsoft, PwC, NewsCorp Australia, Commonwealth Bank of Australia and Google and the entire content of the programme is delivered by exceptional people who volunteer their time, knowledge and expertise on a pro bono basis.

  • Once the programme begins, who picks up the tab for travelling costs etc.?

    We’re a non profit organisation and therefore unable to contribute to any expenses incurred by delegates while travelling to mentoring meetings, coaching sessions, or learning events. This cost must be met by the delegate or their employers. The Boot Camps will require overnight accommodation (a total of 5 nights) which must also be paid by the delegate or their employer (we try to keep costs to a minimum).

  • Are employers expected to give the successful delegates 15 days fully paid leave to take part in the Programme?

    In our experience employers appreciate the level of development our programmes provide and tend to be extremely generous in giving delegates time off to take part. However, some employers may require delegates to take some of the time as holiday or unpaid leave.

  • What happens if the delegate changes employer during the programme?

    We believe that the learning curve of a new company wouldn’t mix well with the intense experience of attending the programme, therefore we reserve the right to terminate the place on the programme if delegates move company during the programme.

  • How long has the Scholarship Programme been running in Australia?

    3 years.

  • How can I find out who's been through the programme?

    There are 90 alumni of The Marketing Academy in Australia and you can view them here

Nominations & Selection

  • What happens after I enter my nominee’s details on the website

    After you’ve nominated through the ‘nominate now’ page on our website, you’ll receive an email confirming receipt of your nomination. Your nominee will be sent all the details they need in order to apply for a place.

  • Can I nominate more than one person?

    You can nominate as many people as you like but they will be competing against each other for a place on the programme. We strongly recommend that you only nominate the absolute best as we need your help in making the selection, so please nominate individuals that meet the selection criteria.

  • Can I nominate myself?

    No. To be eligible for an ‘Invitation to Apply’ you will need to be nominated by someone who considers you worthy of a place.  We will not accept self nominations and the nomination portal is regularly cross checked and verified so it’s honestly not worth the embarrassment of being caught out!

  • Can I wait until just before the applications close before I nominate?

    Technically the answer is ‘yes’ but you will put your nominee at a disadvantage. The nomination portal closes along with application deadline on 15th December 2017 and nominees don’t receive the Invitation to Apply (which tells them HOW to apply) until they’ve been nominated. It can then take a lot of thought, time and resource for a nominee to put together the 3 part application. So, the earlier you nominate the more time your nominee has to design and submit their application. 

  • What if the nominee is a freelancer marketer or is contracting?

    Unfortunately the criteria for selection requires the nominees to be ‘employed’ and they would therefore be rejected from the process at Stage One.

  • Do I have to be the nominee’s boss to nominate someone?

    No. You can nominate whoever you chose, be it a member of staff / colleague, subordinate, boss, peer, supplier or client. You can nominate someone at an agency or business that you’ve worked with and have been very impressed by or any great marketer who you feel is a rising star. The bottom line is that your nominee must fulfil the selection criteria.

  • Will the person I’ve nominated be informed of my identity?

    Not by us, because your nomination will be kept confidential. Ultimately, we leave it up to you to share your decision to nominate. For many reasons we recommend you give you ‘nominee’ some warning before you nominate them – you might consider sending them a copy of the Guide to the 2018 Scholarship Programme.

  • Once I've nominated someone, will I be informed of their progress?

    If your nominee is awarded a place then you'll be one of the first to know! Furthermore we’ll keep you updated over the course of the year with what they're up to. You are also welcome to join The Marketing Academy Community groups on LinkedIn and Facebook which we regularly update with what’s going on.

  • What is the selection criteria?

    We‘re looking for:
    •    Ideally between 10 and 20 years work experience in a marketing or agency role
    •    Already in a leadership role or a position of significant influence
    •    Working for current employer for 12 months or more
    •    Highly ambitious to further career in marketing leadership, aspiring to board roles
    •    Demonstrates commitment to career with evidence of results and achievements
    •    Interest in social, cultural, creative or sports endeavours and voluntary work
    •    Commitment to broadening horizons, including world travel and further education
    •    High emotional intelligence
    •    Naturally driven to succeed
    •    Employed on a full-time (not freelance) basis in Australia
    •    At no risk of resignation, redundancy or termination

  • How does the selection process work?

    As soon as you have entered your nominee’s details on the website the will receive an ‘Invitation to Apply’. The nominee is invited to apply by submitting a full CV, an Employers Endorsement Form and a two minute ‘Showcase Me’ before the application closing date of 15th December 2017.

    To be awarded a place on the programme nominees need to complete three stages of a competitive selection process;
    Stage 1 The Application – submit a 3 part application (by 15th December 2017)
    Stage 2 The Pitch – 10 minute pitch and 15 minute Q & A (w/c 5th Feb 2018)
    Stage 3 The Interview – 90 minute face to face interview with the selection panel (w/c 19th Feb 2018)

  • What’s an Employers Endorsement?

    To continue through the selection process it’s essential we receive evidence of employer’s support of the nominee’s application in written form.  An ‘Employer’s Endorsement Form’ is supplied with the ‘Invitation to Apply’. Employers are asked to outline why they feel their employees should receive a place on the programme and to confirm that they will enable their employee to invest a minimum of 15 days to the programme if awarded.

  • What’s a ‘Showcase Me’?

    As part of Stage 1 of selection all nominees have the opportunity to showcase their skills, express creative talent and fully demonstrate why they should be selected for a place on the programme…in any medium of their choosing. The only criteria is that the Showcase Me must take  no more than two minutes to read, watch, look at or listen to.

  • Where will The Pitch and The Panel Meetings take place?

    In Sydney and Melbourne.

  • When will the successful delegates be informed?

    We’ll be announcing the Australian cohort of the 2018 Scholarship Programme W/C 6th March 2018.  

    If you have read the ‘Guide to The Marketing Academy Australia 2018 Scholarship Programme’ and still have a question then please email This email address is being protected from spambots. You need JavaScript enabled to view it.